Manager Global Brand Experience and Events - CALVIN KLEIN

Profile

POSITION SUMMARY: 

The Manager, Global Brand Experience and Events will conceptualize projects and lead production execution for a wide range of global and regional experiential marketing and communications initiatives, including brand events, consumer engagements and priority marketing extensions, while maintaining industry and consumer perception of Calvin Klein as a leading lifestyle brand. 

The Manager will work closely with the Director, Brand Experience and Events to ideate and develop strategic creative concepts, ensuring that brand standards are met and in-tandem with the current marketing positioning.

In addition to global projects, this role will specialize in International Regions and directly lead day to day department communications while building scalable strategies and initiatives for markets.

The ideal candidate will be able to identify global culture impact moments, emerging trends, compelling brand partnerships, and creative ways of communicating brand messaging, while passing each through the lens of the brand to implement exciting programs that speak directly to influencers, press, and consumers.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: 

GLOBAL BRAND EXPERIENCE + EVENTS

• Lead execution of global and regional brand experience and events projects (or portions of) as assigned, fully owning planning end to end, and closely communicating with the Director along the way.
• Event planning and execution (e.g., guest experience, event layout and design, venue scouting, agency management, vendor hire and management, entertainment bookings and talent hospitality, décor and scenic, asset creation, catering, permitting and logistics, contract negotiations); production schedules and timelines; budget ownership; and post event ROI reporting.
• Function as a self-starter and thought leader that generates usable ideas across all existing and emerging experiential platforms. Actively contribute to creative brainstorms and concepts based on marketing strategy, brand experience strategy, brand messaging and program objectives.
• Foster and maintain relationships with agency partners, vendors, venues, and industry creatives.
• Collaborate closely with cross-functional internal marketing and creative departments, and external stakeholders to deliver the highest quality experiences. 
• Continually keeps on the pulse of and tracks relevant new and existing global culture moments and happenings in New York, Los Angeles and key global cities, and presents findings and opportunities in a weekly team status meeting.
• Evaluate industry trends and competitive landscape to monitor strengths, weaknesses, and opportunities.
• Create elevated internal and external concept decks to support presentation and development for assigned projects.
• In partnership with Manager, Global Brand Experience and Events– NA and Licensees, develop the global event guidelines and seasonal directive documents.

INTERNATIONAL REGIONS

• Lead department communications and partner with our CK International regional offices to provide dedicated strategic and executional support for their initiatives. 
• Spearhead regular check-ins with regional counterparts to ensure consistency of strategy, execution and ultimately a streamlined consumer experience.
• Translate global marketing and branding goals into regional strategies. Partner with the Director to develop innovative and scalable seasonal concepts for International Regions.

QUALIFICATIONS & EXPERIENCE:

Experience:  

• 5+ years of experience in Luxury and/or lifestyle marketing with emphasis on brand experience and event production, ideally with a mix of agency and corporate in-house experience
• 3+ years of experience of project ownership within Events
• Budget management
• Talent relations
• Experience with Global teams, regional markets and licensee partners preferred

Education:

• Bachelor’s degree in business related field or equivalent experience preferred

Skills:

• Must have industry related experience in Events with cultivated relationships across creative agencies and freelancers, vendors, and venues
• Must be on the pulse of the culture zeitgeist and bring brand knowledge of industry trends, as well as an innovative and creative point of view
• Must be able to conceptualize and execute multiple concurrent projects from beginning to end with an ability to adhere to timelines and meet scheduled deadlines   
• Detail-oriented and resourceful with exceptional time management and execution capabilities
• Ability to multi-task and be proactive in decision making and problem solving  
• Strong knowledge of social media platforms such as Instagram, TikTok, Facebook, Twitter, Twitch, Pinterest and other popular or emerging sites and how to leverage them to support the marketing and branding functions   
• Agile in maneuvering across a large and complex organization with the entrepreneurial spirit and mindset to make things happen   
• Able to adapt to the team culture and is passionate about becoming part of it   
• Must have excellent organizational, interpersonal, presentation and communication skills – both written and verbal
• Excellent computer skills including proficiency in Word, Excel, Keynote, and PowerPoint. Adobe Suite preferred

#LI-Hybrid

,industry:Retail,title:Manager, Global Brand Experience and Events - CALVIN KLEIN,datePosted:2022-08-26T00:00:00.000 0000,@context:http://schema.org,occupationalCategory:Marketing} Manager, Global Brand Experience and Events - CALVIN KLEIN in New York, New York, United States of America | Marketing at PVH

Company info

PVH Corp
Website : http://www.pvh.com/