Senior Manager Brand Media - CALVIN KLEIN

Profile

Position Summary:

The Senior Manager, Brand Media is a highly integral role on the Performance and Growth Marketing team. They will be responsible for translating creative concepts and briefs to media partners, developing brand building marketing plans, and driving breakthrough campaign work that effectively builds our brand and drives both short and long-term business outcomes. The ideal candidate has a deep understanding of consumer behavior to drive media that is innovative and cutting edge. They will bring cross-channel expertise and the the right mix of brand and product knowledge to lead integrated campaigns that meet business goals. To be successful in doing this, they must be an expert communicator and able to collaborate and partner with multiple cross-functional teams.

Primary Responsibilities/Accountabilities of the Job:

• Create and identify key marketing strategies that not only drive interest and capture new consumers, but sustain existing long term relationships

• Steward the integrated marketing processes with the team and cross-functional partners, from concept, launch, iteration and optimization

• Manage and track campaign budgets across external agencies and internal cross functional teams

• Lead strong relationships with external agencies, using communication plans, briefs, message strategy and frameworks to guide differentiated storytelling and execution

• Manage global collaboration for campaigns with regional marketing counterparts

• Confidently present to marketing leadership, cross functional leadership and product leadership teams

Qualifications:

• 7+ years experience developing and driving insight-fueled marketing strategies and plans at an agency or consumer brand.

• Experience managing creative, complex and multi-channel campaigns (including advertising, communication, content, social, events, and product education) in partnership with product marketing, creative and production teams.

• Well-versed in the various marketing channels with a basic understanding of channel function and formats. Demonstrates an understanding of marketing and sales funnels and how different tactics and channels drive impact across the entirety of a prospect and customer journey.

• Experience with analyzing and drawing conclusions from a broad set of data. Experience turning that into actionable recommendations.

• Ability to strategically evaluate a plan and its objectives at a high level while still managing the details of execution.

Education: Bachelor Degree Required

Knowledge/Skills Required:

• Deep experience in media planning including all digital media and social channels

• Excellent presentation skills

• Strong analytical and problem solving skills

• Collaborative team-player yet comfortable with independence

• Can multi-task, prioritize, and balance time across brands, multiple partner relationships and internal initiatives on a daily basis while maintaining a profound attention to detail

Company info

PVH Corp
Website : http://www.pvh.com/