Public Relations Specialist

Profile

Public Relations Specialist
The candidate will work with Director of Marketing and Client Development to develop media strategy and reports. Will in conjunction with Director of Marketing and Client Development and Marketing Manager, develop and manage public relations strategy for the firm, attorneys, practice groups, industry teams and geographic markets. Build relationships with key publications and reporters to shape coverage; manage media outreach including helping our attorneys create relationships with reporters and pitch articles and client alerts, quotes, and interviews. Draft and edit press releases. Maintain media lists, track media coverage, respond to reporter requests and focus on proactive media opportunities from firm events. Collaborate with outside PR agency, as needed, to execute identified strategic extension projects and high-value placements as well as work with firm leadership and Director or Marketing/Client Development to manage/mitigate any potential negative PR or media issues. Serve as primary point of contact with media and reporters. Work collaboratively with the Marketing, Events and Business Development team, attorneys, and staff to primarily support the firm’s communication and public and media relations strategy needs and opportunities. Work with the Marketing Manager and Director of Marketing and BD on strategic integrated marketing communications projects relating to attorney promotion, attorney recruiting and on-boarding, client, and industry-focused campaigns. Identify and draft attorney awards nominations and summaries of awards. Help with a long-term plan for firm content management, firm news and developments and best practices and guidelines. Assist in drafting and editing of all firm promotional materials. Help draft the Marketing and BD annual report. Help manage the content on the firm’s website, social channels and intranet.

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