Job Details

E-commerce Marketing Lead

Company name
DISH Network L.L.C.

Location
Englewood, CO
12 hit(s)  

Profile

Summary
Sling TV L.L.C. provides an over-the-top television experience on TVs, tablets, gaming consoles, computers, smartphones and other streaming devices. Distributed across a variety of strategic device partners, including Google, Amazon, Apple TV, Microsoft, T-Mobile, Sprint, Roku, Samsung, Netflix, and many others, Sling TV offers two primary domestic streaming services that collectively include more than 100 channels of top content. Featured programmers include Disney/ESPN, Fox, ABC, NBC, HBO, AMC, A&E, EPIX, Cinemax, Starz, NFL Network, NFL Networks, NBA TV, NHL Networks, Pac-12 Networks, Hallmark, Viacom, Univision, and more. For spanish-speaker customers, Sling Latino offers a suite of standalone and extra Spanish-programming packages tailored to the U S. Hispanic market.  And for those seeking International content, Sling International currently provides more than 300 channels in 20 languages (available across multiple devices) to U.S. households. 
 
Sling TV is the #1 Live TV Streaming Service 
(Based on the number of OTT households as reported by comScore as of April 2017)
 
Sling TV is a next-generation service that meets the entertainment needs of today\u2019s contemporary viewers. Visit www.Sling.com.
Job
Duties and Responsibilities
Primary responsibilities fall into the following categories:

Lead innovation, strategy, and development of Sling TV website in line with group goals and objectives
Work cross-functionally with creative, brand, and IT to bring Sling Landing pages to life.  Own the Landing page experience and optimization and be the subject matter expert to the broader Sling team.
Embrace consumer shopping and buying behaviors across multiple platforms to manage and optimize the website marketing funnel to drive consumer preference of Sling TV as their entertainment provider
Leverage segmentation and marketing analytics to provide insights and deliver website programs to maximize marketing return on investment
 Identify and pursue opportunities to acquire, upsell, and retain customers through the landing page channel.
Effectively manage projects with strong organizational and communication skills.

Skills - Experience and Requirements
A successful candidate will have the following:

Bachelor's degree from four-year college or university; or two years related experience and/or training; or equivalent combination of education and experience.
1-3 years experience in eCommerce Management for a high traffic site
Strong Familiarity with a content management system such as Adobe Experience Manager (preferred), Drupal, Joomla, or equivalent.
Demonstrated ability to synthesize data, prioritize demands, and drive results in a volatile and fast-paced industry.
Ability to think creatively and strategically and follow through with tactical execution.
Sound qualitative and quantitative analytical skills and in-depth experience with online analytics.
Familiarity with site translation management and customer personalization.

Preferred experience:

Marketing copywriting
Basic functional knowledge of Photoshop and Sketch

Company Profile
Three people – Charlie Ergen, Candy Ergen and Jim DeFranco – were hauling an enormous C-band TV dish antenna via pickup truck to a customer in remote Colorado. In the early 1980s this was one of only two dish antennas owned by the developing new business. A powerful gust of wind whipped up, blowing the antenna off its trailer and into a roadside ditch. There goes half of the company. Summed up as a bad day in the infancy of DISH, the founding trio overcame this setback to build what is now a Fortune 250 company that employs thousands and serves millions throughout the nation – a seemingly unlikely future on that blustery day.

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