Econtrol Senior Coordinator - Marketing

Profile

E-Control Senior Coordinator - Marketing

the candidate will work closely with other members of the marketing team, especially those team members dedicated to growing and supporting eControl’s strategic opportunities through targeted marketing and business development efforts. Create and execute a comprehensive digital content marketing plan designed to build awareness of and attract leads to the firm’s strategic opportunities and Precision eControl. Lead the content and digital strategy, promotion and distribution of various content on digital channels for eControl and Precision eControl. Lead the development and management of strategic marketing campaigns for eControl and Precision eControl. Position the firm eControl attorneys as subject matter experts and industry leaders through the writing and promotion of white papers, blogs, social media marketing, search engine optimization, e-books, video and webinars. Create regular performance reports to highlight wins, areas of improvement and recommendations for future programs. Bachelor's degree in related discipline or combination of equivalent education and experience is required. Should have 3-5 years of experience in similar field. Extensive experience working with audience segmentation, personalization, and/or conversion optimization is required. Experience managing efficient/effective demand generation campaigns is required. Understanding of marketing analytics platforms (Google Analytics) and marketing technology (HubSpot, Pardot, etc.) is required. Experience using Hubspot is preferred. Experience using Salesforce is a plus. Digital experience is preferred.

Additional Information

Requisition ID: 1155

Company info

Vorys, Sater, Seymour and Pease LLP.
106 South Main Street Suite 1100
Akron
Ohio
United States 44308
Website : http://www.vorys.com/