Job Details

Marketing Automation Manager

Company name
Graybar Services, Inc

Location
Maryland Heights, MO, United States

Employment Type
Full-Time

Industry
Manager, Marketing

Posted on
Mar 25, 2020

Valid Through
Jul 08, 2020

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Profile

Marketing Automation Manager','!*!

As the Marketing Automation Manager in St. Louis, MO, you

will be responsible for developing customer relationship strategies that drive

sales growth for new and existing customers.  You will develop and maintain

relationships and client interactions through various marketing channels,

including website, lead generation, mobile, email and social media.

 

In this role you will:

Oversee

the Company’s marketing campaigns; ensure campaigns are effective and meet

the Company’s strategic objectives.Responsible

for the Company’s Strategy around its marketing automation platform

including campaign setup, database management, analysis and optimization. Collaborate

across marketing to develop customer profiles.  Leverage preferences

in other categories to provide predictive offerings to customer through

various channels.Lead

the management of the marketing automation platform, including

automations, drip programs, campaigns, prospects, reporting, integrations

(and connectors), users, engagement, inbound/outbound notifications,

monitoring, day-to-day functions and upkeep of platform components.Collaborate

with the Customer Relationship Management (CRM) cross-functional agile

team to assist in prioritizing enhancements as needed.Implement,

track and optimize the Company’s digital demand and lead generation

activities across various channels; ensure high quality leads are

delivered to the sales team.Lead

email marketing campaigns, analytics/performance tracking, A/B testing,

list segmentation and management.Research

and utilize best practices for marketing automation platforms; identify

and evaluate new technologies and add-on applications to improve

performance of marketing automation platform.','!*!

What you bring to the table:

5

years’ experience required:  direct experience using cloud-based CRM platforms

and marketing automation platforms Bachelor’s

degree required:  Marketing or equivalent experience3

years’ experience in Salesforce and Pardot administration preferredWorking

knowledge of HTML/CSS and CRM systems (Salesforce preferred); proficiency

in list management and experience creating multi-channel campaignsPardot

Certification preferredKnowledge

of key digital marketing processes, practices and tools, including Google

Analytics, Google AdWords, Retargeting, Lead Handling, etc.Detail-oriented

with strong organizational and project management skillsStrong

analytical and critical thinking skills Proficiency

with Microsoft Office Suite, including Excel, Word, Power Point and

ProjectExcellent

oral and written communication and presentation skillsAbility

to meet deadlines and Key Performance IndicatorsAbility

to train users and assist in creating and documenting training materialsStrong

technical ability Ability

to prioritize and handle multiple projects simultaneously in a fast-paced

environmentAbility

to establish trust and cultivate highly effective partnerships with peers

and internal stakeholders

 

Why should

you join Graybar?

Graybar is

a leading North American distributor of electrical, communications and data

networking products and a provider of supply chain management and logistics

solutions.  Come see why Graybar is continually ranked as a top employer

across the country.

As an

employee-owned company, our employees are the key to our success.  We

provide comprehensive benefits and opportunities for learning and

development.  Whether you are just starting your career or have years of

experience, you will be proud to work for a thriving company with a solid

foundation.  Learn more at Graybar.com/careers

 

This is

your chance to grow your career with Graybar. 

Apply now and find out what’s next for you. 

 

EOE

Minorities/Females/Protected Veterans/Disabled

Click the

link to view your equal employment rights (EEO Is the Law) http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf

','Missouri-Maryland Heights','','','Marketing Automation Manager

Company info

Graybar Services, Inc
Website : http://www.graybar.com

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