Manage the marketing activities for the product category/brand within the rapidly growing Rust-Oleum Roofing platform. Develop long and short-term strategies, marketing plans, new products, and packaging that will drive revenue, share and profit growth for the company.
Essential Duties & Responsibilities:
Lead the development of the brand’s innovation strategy, including role of sustaining and breakthrough innovation, new categories, and new market space; build a business case for new products, including sales estimations, profitability and growth projections.
Provide product and market-pulse expertise by developing close relationships with sales, customers and roofing professional end-users.
Partner with cross functional teams in supply chain needs working closely with internal and external R&D, manufacturing and other groups. Develop product pricing ensuring margin requirements are met.
Perform category, competitive, customer and self brand situation analysis of trends and results, documenting implications to the business.
Lead ideation, end-user insight and execution of new product development.
Lead new product commercialization team.
Lead all packaging activities for brands managed.
Develop meaningful consumer positioning for all assigned product lines that creates added value versus competitive and effectively communicate product advantages to consumers
Represent brand and product strategy in customer meetings and internal sales presentations.
Help develop creative briefs and brand communications to grow digital and social initiatives.
Maintains brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand.
Track and monitor product performance, including POS reports, profitability, distribution, and consumer feedback.
Lead product education within the organization, including developing webinars, sell stories, and product knowledge sessions.
Four-year Marketing degree, MBA preferred.
5 years of brand/product management experience in Roofing or related Building Material industry.
Strong new product development experience required.
Exhibit understanding of retail, independent paint/hardware and distribution business models.
Demonstrate working knowledge of professional end-user product requirements and buying patterns.
Ability and desire to understand and clearly communicate technical features and benefits related to the brands.
Exhibit understanding of the product commercialization process and documentation and information sharing needs and protocols.
Must be an active listener, a critical thinker and a problem solver.
Must be able to work well on cross-functional teams including Operations, Finance, Sales, Research & Development, Customer Service, etc.
Strong communication skills including ability to deliver professional written and oral presentations.
Travel is approximately 10% annually for customer presentations, work-alongs, trade shows, etc.
Vernon Hills, Illinois, United States
Website : http://www.rustoleum.com
For more than 100 years, Rust-Oleum has helped to minimize your environmental footprint.