Job Details

Marketing Program Manager- GC GC-MS

Company name
Agilent Technologies, Inc.

Wilmington, DE

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Date Posted: 05/Feb/18

Requisition: *******

Job Title: Marketing Program Manager- GC, GC-MS

Description: Agilent inspires and supports discoveries that advance the quality of life. We provide life science, diagnostic and applied market laboratories worldwide with instruments, services, consumables, applications and expertise. Agilent enables customers to gain the answers and insights they seek - - so they can do what they do best: improve the world around us. Information about Agilent is available at ***************.

The Marketing Program Manager (MPM) plans, designs and executes all marketing activities for the assigned segment programs (Food, Environmental, Forensics) and Gas Chromatography, Gas Chromatography/Mass Spec (GC, GC/MS) instrument product lines for the Americas Field Organization (AFO) focusing on the North American geography.

In this position you will have the opportunity to execute the GC, and GC-MS marketing strategy and design the regional marketing programs with a focus on North America programs. You will develop the business case to select the appropriate program tactics within the region and report the success of your programs to the AFO & global organization. Together with the global MPM team, the regional Marcom team & WW product management, you govern all outbound aspects of AFO new product launches and manage the GC, GC/MS portfolio-mix though the entire product life-cycle including up- and cross-sell opportunities with other businesses.

On the business development side you own the overall market sensing for the assigned GC, GC/MS market segments within AFO. The MPM also develops and shares business intelligence & insight to drive sales channel behavior & Funnel in close collaboration with AFO sales management.

This position affords the successful candidate the opportunity to showcase their skills & knowledge in a highly challenging and visible role across the organization. For high-performing team members, there will be sufficient opportunities to develop within Agilent.


- Develop marketing strategy, program, and campaigns to drive demand, increase market share, and drive growth in GC, GCMS, and applied markets for AFO with a focus on Nth. America.

- Measures and evaluates impacts of owned marketing programs. Implements corrective actions to ensure delivery of targeted results & objectives.

- Works closely with the AFO Marcom team and other members of the WW Marcom team to execute programs and track assigned spend.

- Works closely with the AFO Marcom team to develop program metrics & effective tactics mix. Collaborate for all CRM related aspects of sales & marketing integration.

- Works closely with the LAR & Brazil organizations for sharing marketing programs & assisting them to drive their own segment, and GC, GC/MS marketing.

- Works with the GC, GC/MS Sales channels to monitor & analyze competitive information and customer data to facilitate effective program development and drive activities to drive higher volume and quality of funnel.

- Serves as single point of contact for the AFO sales channels for WW Business Unit requests and reciprocally provides the field perspective to the WW Business Unit.

- Coordinates with WW business unit managers for ongoing product management over promotion and placement changes.

- Helps define channel training requirements linked to program execution.

- The AFO GC, GC/MS and applied markets MPM reports to the AFO Marketing Manager.


- University education in chemistry, biochemistry, pharmacology or comparable; Ph.D. preferable or equivalent combination of education and experience.

- Intimate knowledge of GC, GC/MS markets, products & sales channels.

- 7 years related experience in a field sales and/or field marketing environment.

- Demonstrated skills in teamwork, results-orientation and strong persistence to reach goals.

- Ability to work across a global organization with international business experience.

- Excellent communication skills (written/oral). Ability to collaborate equally effective throughout all hierarchical levels

- Willingness for travel for ~ 50% of the time.

- Ability to deal with high pressure, visibility and workload; Willingness to prioritize tasks and take quick decisions.

- Based in/near an Agilent Office and close to a hub-airport is advantageous.

Agilent Technologies, Inc. is an Equal Employment Opportunity and Affirmative Action employer. We value diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, protected veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases.

For more information about equal employment opportunity protections, please view the EEO is the Law poster available here:

Agilent Technologies, Inc., is committed to diversity in the workplace and strives to support candidates with disabilities. If you have a disability and need assistance with any part of the application or interview process or have questions about workplace accessibility, please contact 1-************ (US and Canada only) or email ***********************. EOE AA M/F/Vet/Disability


Business: Agilent CrossLab Group

Job Category: Marketing

Job Sub-Category: Field Marketing / Development

Region: Americas

Country or Area: Canada

United States

State/Province: Delaware

Town/City: Wilmington

Shift: Day Job

Job Type: Experienced

Schedule: Full-time

Travel Required: Yes, 50% of the Time


(Temp Positions Only): Not applicable

HR Country Location: United States

HR Town/City Location : Wilmington

Job Type


Job Reference


Company info

Agilent Technologies, Inc.
Website :

Company Profile
Agilent is a leader in life sciences, diagnostics and applied chemical markets. The company provides laboratories worldwide with instruments, services, consumables, applications and expertise, enabling customers to gain the insights they seek. Agilent’s expertise and trusted collaboration give them the highest confidence in our solutions. Agilent focuses its expertise on six key markets, where we help our customers achieve their goals:

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