Job Details

Head of Content amp Communications

Company name
Quantcast Corporation

Location
New York City, NY, United States

Employment Type
Full-Time

Industry
Marketing, Pr, Work At Home

Posted on
Nov 22, 2022

Valid Through
Mar 07, 2023

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Quantcast is a global technology company founded in 2006 with the simple idea of bringing the digital ecosystem together responsibly - publishers, advertisers, and most importantly consumers. We power our platform through real time data from over 100M sites across the open web. Combined with Ara, our AI/ ML toolset, we help brands plan, activate, optimize, and measure campaigns delivering industry-leading performance combined with sustainable best practices aligning what consumers want with what brands can offer.

The Role

We are seeking a new Head of Content & Communications. This person will report to the CMO and be responsible for the Quantcast content strategy and delivery. Specifically, the Head of Content & Communications will drive Quantcast differentiation and value into the market by developing and activating strategic themes/ campaigns and priority content for integrated channels. As a member of and in partnership with the Marketing Leadership team you will set the global strategy for strategic marketing campaigns, content development and delivery. You will facilitate execution in collaboration with regional field marketing leaders, inclusive of identifying content needs and channel prioritization - both internal and external. If you're someone that loves building, is ready to lead, and can move fast to create wins - we’d love to hear more about what gives you purpose and motivates you every day.

Responsibilities

Collaborates closely with product marketing, field marketing, and sales/ commercial team to determine priorities.

Responsible for activating campaigns around Quantcast differentiation and value based on brand identity work and product priorities.

Develops holistic cross-channel creative strategy, leveraging core positioning, messaging, and materials to plan content development / activation bill of materials.

Crafts campaign messaging that reinforces Quantcast’s differentiation and communicates value proposition in a relatable, concrete manner.

Collaborates to develop and lead identification of format, function, and adaptation for regional needs whether for events, brand campaigns, tent poles, thought leadership, or product announcements.

Strong creative writing ability, experience with storytelling with customer stories and data.

Able to write thought leadership content pieces for use in press/pr, blog, speeches and other external-facing purposes.

Lead and manage internal and external resources across content, PR, digital marketing, sales enablement, and creative services.

Leads and orchestrates execution of integrated campaigns with regional adaptation.

Manages and measures cross-channel editorial calendar inclusive of social media, web, and outbound.

Skills

Excellent communication skills.

Exceptional writer - able to craft key messages and narratives that combine technical nuance with customer value.

Understands brand including identity, tone, and style and can act as brand steward across content development.

Has developed and led market launches including campaigns and products.

Good experience in PR and understands how to manage and optimize work with PR firm.

Understands and can lead strategy of marketing automation and social media.

Understands the importance of internal communications and sales enablement and weaves this into their strategy.

Strategic executor - can lead full year strategy development and follow-through.

Ability to craft a strategy inclusive of budgeting, timing, and resource management.

Expert/ experience in digital media advertising, big data, and tech with a strong understanding of the full ecosystem.

Believes that perfect is the enemy of good.

Scrappy, creative problem-solver.

Requirements

6 years digital marketing experience in Media / Advertising Technology industry

8-10 years in content development and content marketing leadership

Strong creative writing ability, experience with storytelling with customer stories and data

Able to write thought leadership content pieces for use in press/pr, blog, speeches and other external-facing purposes

Strong leadership skills Highly collaborative

Work Environment:

Location - New York City - conveniently located near Grand Central at 1120 6th Avenue (43rd and 6th Avenue).

Hybrid Model - in office 3 days/ week

Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone. Founded in 2006 and headquartered in San Francisco, Quantcast has employees in 18 offices across 10 countries.

We are committed to building an inclusive and diverse environment where everyone can be their authentic self. We work to ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Recognizing the importance of flexible work environments, Quantcast operates in a hybrid work model. This model gives employees the opportunity to work from home two days a week and work in the office for team collaboration for the remainder of the time. Our hybrid model may differ based on location or team, so please consult with your hiring manager for further information. All hybrid employees can also work remotely for two weeks each year or, if eligible, apply for our fully remote work program. We strongly encourage vaccination for all Quantcast employees as a way to stop the spread of COVID and protect yourself and others.

Company info

Quantcast Corporation
Website : http://www.quantcast.com

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