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Job Details

SEO Specialist Autos

Company name
U.S. News & World Report

Experience
3 yrs required

Location
Washington, DC, United States

Employment Type
Full-Time

Industry
It, Marketing, Media

Posted on
Feb 04, 2023

Apply for this job






Profile

 

Are you up to the challenge?

  • Assist with the research, analysis, development and implementation of strategic action plans to accelerate the achievement of long and short-term SEO objectives for the autos vertical.
  • Understand the major factors influencing organic search, crawling, indexing, and keyword ranking to help increase our search visibility and rankings.
  • Conduct fundamental SEO activities: keyword research/ranking/gap analysis, competitive site/serp analysis, SEO-friendly copywriting, sitewide audits, crawl analysis, identify technical issues, improve site health and QA.
  • Help drive the SEO direction for major site changes, product launches, design updates and SEO/user optimizations.
  • Work closely with SEO lead, product, developers, editorial and designers to drive SEO plans
  • Research and put together SEO strategies for new growth opportunities, site/content updates, new products and redesigns.
  • Create tickets for developers (via jira), QA changes on staging environments and follow tickets through to production.
  • Track site performance and traffic to identify any issues or trends.
  • Keep up with the auto industry landscape, SEO best practices, algorithm changes to inform SEO strategies and tactics, and help identify new growth opportunities.

POSITION REEQUIREMENTS 

You should definitely have:

  • Minimum of 3 years of SEO working on a medium to large scale consumer-facing site.
  • Well-rounded SEO that is comfortable working in cross-functional teams in a fast-paced environment.
  • Ability to optimize content, product pages and inventory to improve traffic, search rankings and user experience.
  • Good working knowledge of leveraging Google Search Console and Google Analytics to track performance, report on traffic and help improve search performance.
  • Must have good communication skills, an analytical mind, good with priority management, be adaptable and collaborative.
  • 2+ years of working with content management systems.
  • Experience working with popular keyword tools like SEMRush, Ahrefs, Searchmetrics etc.
  • Self-motivated and able to work independently but also be a team player.

It would be nice if you had:

  • 2+ years of working with content management systems.
  • A good understanding of a webpage’s basic code building blocks such as XML, HTML, CSS, Meta Data.
  • An in-depth experience with Excel/Google Sheets/Data Studio, with the ability to aggregate data from various sources in a consolidated view.

What it’s like to work with us:

Talent is our best asset!

We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.

  • Entrepreneurial, mission-driven culture with core values of quality and integrity
  • Focus on fostering personal and professional growth
  • Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
  • Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers

Other Job Info:

  • Please submit a resume and cover letter for consideration
  • These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties and skills required of employees assigned to this job.
  • This position will require the successful candidate to show proof of vaccination against COVID-19. As an equal opportunity employer, the Company will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
   
 

 

Company info

U.S. News & World Report

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