Marketing Specialist

Profile

Marketing Specialist (B2B)
The candidate will partner with internal stakeholders, including business development, digital marketing, CRM, PR, and brand teams. Manage multi-channel marketing campaigns to drive awareness and nurture leads to the business development and sales teams. Analyze data to continually evaluate performance, using KPIs to assess effectiveness across digital channels using tools such as Google Analytics, Eloqua, lead scoring, and others. Populate metrics dashboards with relevant data to communicate the results of marketing campaigns and tactics. Monitor industry trends and competitor activities to identify key issues and opportunities, helping deliver additional insights to current clients and creating cross-sell opportunities. Develop multimedia content for each level of the marketing funnel. Help manage third-party vendors. Should have a Bachelor’s degree; 5 years of related work experience. Relevant B2B marketing experience; experience with content management systems, marketing software, email marketing platforms, and social media platforms; self-starter with strong time management, organizational skills, and the ability to manage tight deadlines in a fast-paced environment; ability to function effectively both independently and as a member of a team.

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