Regional Marketing Coordinator

Profile

Regional Marketing Coordinator

The candidate will collaborate directly with the OMPs to coordinate and oversee all external and client-facing initiatives in the Washington, DC/Tysons/Richmond market. Support strategic development and tactical deployment of marketing programs that build the firm brand within the Washington, DC/Tysons/Richmond market including advertising, sponsorships, client educational and entertainment events, and community support initiatives. Leverage broader firm-wide client development and profile-raising efforts. Coordinate community support and office-supported practice development sponsorships at the local level, including ads, branding, attendance at events, and evaluating ROI. Work with OMPs to determine viability of regional market client entertainment requests (such as sporting events) and client receptions. Execute requests according to established best practices, including site selection, mailing list development and circulation of same, tracking RSVPs, logistics for guest reception, on-site management, and follow-up with targets. Regional entertainment may be on behalf of practice groups, OMPs, or industry-related groups. Coordinate with the OMPs on regional marketing budget matters. This includes consultation on budget development (defining priority programs for funding); monitoring actual expenditures versus budget; evaluating expenses; (re)classifying expenses; maintaining budget files; contacting Accounts Payable with questions or to request investigation; verifying expenses and invoices; and preparing check requests. Drive internal communications for the offices and report marketing/BD successes. Work directly with the OMPs to monitor competitive developments within the region and recommend marketing responses. Work with OMPs and the office administrative teams to develop and implement the offices strategic plan. Implement firm-wide branding campaigns at the local/regional level as assigned. Gather financial information through various financial report links specific to objectives of requests and synthesize that information into usable presentation formats. Act as local support for firm-wide initiatives, such as Alumni, Diversity & Inclusion/ Women’s Initiative, Pro Bono. Stay abreast of PR activity & initiatives relating to assigned region and connect lawyers with PR team members as matters/projects arise. Participate in the new attorney onboarding process. Oversee external local/regional marketing vendor relationships. Work with in-house Graphics Team to prepare appropriate community support advertisements, invitations, and other collateral designs. Track attorney board memberships, leadership activity & professional affiliations. Organize and perform marketing & BD training for lawyers locally as needed/requested and educate lawyers and secretaries in assigned region regarding new processes. Assist with local elements of the onboarding plan with appropriate PR/Communications and BD team. Work with BD to gather information on and assess membership opportunities in regional business and/or trade organizations and boards. Collaborate with BD on region-specific marketing collateral as needed. Organize all in-person, hybrid, and virtual regional profile-raising & cross-practice events, including community support galas/dinners, office anniversary/milestone events, webinars, internal Senior Management/Executive Committee meetings and regional MCLE Days (multiple- practice) according to established best practices, including: site selection, mailing list development and circulation of same, tracking RSVPs, catering management, logistics for guest reception, on-site management, and follow-up with targets, etc.. Participate in BIG Leadership Team meetings to share ideas, provide marketing advice, and develop programs and initiatives. Coordinate the planning, research, coordination, and execution of client-facing BIG events and firm initiatives in collaboration with the DE&I Core Team, other BIGs, and/or external partners. Collaborate with the BIG Leadership Team to share ideas, develop content, and produce external communications (videos, web content, brochures, social media posts, etc.). Collaborate with the BIG Leadership Team to develop its annual budget and strategic plan. Develop, coordinate, and execute client-facing BIG focus month activities with BIG leadership. Organize the BIGs’ library of marketing assets, content, and collateral. Coordinate with the DE&I Core Team to share new BIG content and updates to existing BIG content. Maintain BIG boilerplate content created for client-facing presentations and proposals. Work with the various marketing functions (Design, RS Events, Communications, Marketing Solutions, etc.) to produce materials needed for BIG initiatives and make arrangements for client-facing BIG events. College-level training in Marketing or related field or related experience is required. Should have 2-5 years of experience in Legal Marketing, professional services or DC/Tysons/Richmond community roles preferred in a coordinator role requiring independent work and demonstrated project & personnel leadership.

Additional Information

Job ID: 506102.

Company info

Reed Smith LLP
901 East Byrd Street Suite 1700
Richmond
Virginia
United States 23219
Website : https://www.reedsmith.com/en/