Job Details

Digital Marketing Specialist - Search Marketing - Kent OH

Company name
The Davey Tree Expert Company

Kent, OH, United States

Employment Type

Marketing, Ecommerce

Posted on
Jan 09,2019

Valid Through
Apr 24,2019

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Requisition Number: 35298  

Company Name: The Davey Tree Expert Company 

Service Line: 1COR - Kent-Corporate 

Employment Type: Regular 

Job Type: Full Time 

Education Level Required: Bachelors 

Work Experience Required: 3 - 5 years 

Travel Expectations: Up to 25% 


Digital Marketing Specialist - Search Marketing


As the oldest and largest tree care company in the U.S., Davey has a rich heritage of scientific and environmental leadership.  We are looking for a specialist to leverage existing content and search marketing efforts to connect our brand with online consumers interested in caring for and preserving their green space.


The Digital Marketing Specialist is a member of the digital marketing team and will work closely with other marketing team members and various internal clients, supporting both B2C and B2B service lines; actively participate in meetings and strategy sessions and provide consultative feedback based on subject matter expertise.



Responsible for the coordination of search engine optimization and search engine marketing, including managing agency relationships, recommending and monitoring campaign budgets, proactively researching new lead generation opportunities, and accountability for program performance. 




Search Marketing responsibilities 

*Uses a thorough understanding of search engine optimization and search engine marketing to enhance online acquisition strategy.  *Perform keyword research and analyze competitor keywords to discover the phrases, and expand on the topics, most likely to bring in high volumes of qualified traffic.

*Uses Google Analytics and other third-party tools to monitor, track, and gather metrics for key performance indicators (KPIs)—traffic, conversions, and other data—and provides action plans tied to established goals and keyword strategy.  *Conducts routine content audits and implements best practices for local and national search engine optimization to help improve ranking, online presence and traffic. *Manage online directory profiles to ensure consistency across multiple platforms, improve visibility, and track referral traffic and conversions on corporate websites.

*Ability to successfully evaluate and optimize site architecture, content, linking, and other factors to improve ranking for target keywords.

*Manages sitemap records.

*Comfortable working with a content management system to implement search strategies. 

*Reports regularly on SEO and SEM results and opportunities to team members and internal clients.  *Stays current on SEO best practices and adapts strategies to address changing algorithms and search trends. 

Conversion Optimization responsibilities

*Regularly analyzes data using third party tools to understand user behavior and find opportunities and insights. *Develops ongoing plan to monitor and measure site performance and recommendations. *Manages, launches, and monitors A/B testing strategy for landing pages. *Reports on results and provides data-driven recommendations for iterative website updates. *Coordinates web development needs and changes with external agency partners.


Minimum Qualifications - Please do not apply without SEO experience: 

*Bachelor's degree in a relevant field 

*5+ years of SEO and SEM experience in a corporate marketing department or agency environment

*Thorough knowledge of Google Analytics *Understanding of technical SEO   

*Working knowledge of various marketing tools to perform keyword research, rank tracking, competitive analysis, and site performance

*Strong internet research skills

*Strong communication, writing, and proofing skills *Ability to write optimized copy

*Experience managing agency or freelance partners 

Preferred Skills:

*Experience with local SEO strategy *Experience leveraging third party review sites to meet business objectives

*Certification in Google Analytics or Google Adwords *Strong MS Office skills, including Word, Excel, and Powerpoint *Working knowledge of UX and site monitoring tools, eye tracking or heat mapping software *Experience managing online advertising programs, including Google Adwords, Google Local Service Ads, Facebook Ad Center, Google Display Network, etc


The Davey Tree Expert Company has U.S. and Canadian operations in more than 47 states and five provinces and provides a variety of tree care, grounds maintenance and consulting services for the residential, utility, commercial, and government markets. Founded in 1880, Davey has been employee-owned for 35 years and has more than 8,000 employees who provide Proven Solutions for a Growing World. For more information, visit

If you need any assistance at any time please contact us at 1-800-445-8733 ext. 1108 or at

Company info

The Davey Tree Expert Company
Website :

Company Profile
Warm weather means quality time outdoors, enjoying your yard and basking in the sunshine. Summer also brings weather challenges, from intense heat to insect invaders. Follow these proven tips to help ensure your trees and lawn beat the heat and stay beautiful throughout the season.

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