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Job Details

Director Loyalty

Company name
Sprouts Farmers Market, LLC

Phoenix, AZ, United States

Employment Type

Executive, Manager

Posted on
Nov 20, 2022

Valid Through
Mar 05, 2023

Apply for this job


The Head of Loyalty at Sprouts is a key thought leader in the loyalty and personalization space for the organization. The individual will be critical in both the development of Sprouts\u2019 loyalty strategy and in driving the tactics to increase customer engagement. The individual will need to collaborate internally and with external partners to drive programs and tactics.  The primary objective for the Head of Loyalty is to increase customer lifetime value by driving incremental trips and spend across all Sprouts channels.
Essential Functions

Drive long-term growth for Sprouts by developing loyalty and customer value creation strategies across Sprouts channels (app, ecommerce, stores, etc.)
Create and Deploy Sprouts\u2019 first loyalty strategy and program.
Define Sprouts strategy across our portfolio - - inclusive of offers, experiences, rewards, and services \u2013 to deliver a differentiated and personalized experience for our target customers.
Build and develop a highly collaborative and high-performing team that drives results and tests/learns quickly.
Build partnerships across the organization \u2013 stores, ecommerce, marketing, customer analytics, etc. \u2013 to drive unified marketing programs to meet annual goals across the business.
Develop short-term tests and quick wins to drive value, build momentum and deliver revenue to Sprouts.
Partner with Sprouts shopper marketing to define a vendor participation model as part of our loyalty ecosystem and develop personalized offers and content.
Manage and deliver a loyalty budget \u2013 with dedicated marketing expenses, promotion expense, and sales/margin targets.
Oversee the development and execution of loyalty campaigns and offers, including customer segmentation, messaging, and communication.
Identify and execute innovative approaches to target customer segments, marketing plans and messaging.
Partner with customer analytics team to create, track, analyze and manage programs/tests.
Establish and continually evaluate key loyalty program metrics and identify opportunities that drive higher engagement ensuring optimization of marketing spend and driving continuous improvement by campaign, lifecycle stage or customer segment.
In partnership with customer analytics team, leverage data and insights to evolve customer retention campaigns, communications, and programs.
Develop and manage the weekly/monthly/annual loyalty program calendar.

Knowledge, Skills, Abilities and Physical Requirements

8-10 years of experience in Loyalty & Segmentation Strategy.
Experience with direct-to-consumer business.
Previous experience managing and developing a CRM / loyalty team.
Strong quantitative, analytical, and critical thinking skills with the ability to tell stories with data and highlight actionable insights.
Experience / Knowledge with CRM/loyalty marketing technology ideally with programmatic personalization at scale.
Strong results orientation with a test/learn mentality.
Strong collaborator that has proven success in building highly functional cross functional relationships across the business and with outside partners.
Exceptional organizational, planning, and project/program management skills with strong attention to detail.
Customer focused with a passion for well-being and healthy living.

In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include:

Competitive pay
Sick time plan that you can use to support you or your immediate families health
Opportunities for career growth
15% discount for you and one other family member in your household on all purchases made at Sprouts
Flexible schedules
Employee Assistance Program (EAP)

Eligibility requirements may apply for the following benefits:

401(K) Retirement savings plan with a generous company match
Affordable benefit coverage, including medical, dental vision
Paid parental leave for both mothers and fathers
Pre-tax Flexible Spending Accounts for healthcare and dependent care
Company paid life insurance and short-term disability coverage

Get Paid Every Day!
Sprouts Farmers Market offers DailyPay - if you\u2019re hired as an eligible employee, you\u2019ll be able to transfer the money you\u2019ve already earned at no extra cost, and get it the next business day, for free.
We offer DailyPay so you don\u2019t have to wait for payday to access the money you\u2019ve already worked for. With DailyPay, you can see how much you\u2019ve made every day and you can transfer your money any time before payday.
You can learn more by visiting
Why Sprouts
Grow with us!
If you have a passion for inspiring people and a flair for fresh food, consider applying for a job at Sprouts! With a focus on customer service, our neighborhood grocery stores offer high-quality, farm fresh produce, natural meats, plenty of scoop-your-own bulk goods and much more in a fun, friendly, old-fashioned farmer\u2019s market setting.  Come grow your career in healthy living with a fast-paced, rapidly growing company and teams that pride themselves on empowering others along their journey.

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties, responsibilities, and requirements. Sprouts\u2019 management reserves the right to amend and change duties, responsibilities, and requirements to meet business and organizational needs as necessary.
California Residents: We collect information in accordance with California law, please see here for more information.

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