Product Marketing Manager

Profile

Product Marketing Manager, Corporates Outbound
The candidate will work closely with internal and external teams including channels/segments, product management, sales, sales enablement, inbound product marketing, marketing strategy, creative and production, campaign planning, and content center of excellence to develop and execute product marketing programs and initiatives. Will act as key execution arm of new product launches and releases; plan and manage new product launch calls and delivery of channel enablement tools for relevant channels. Deliver and support the development of high-impact product marketing activities that drive and support product awareness, client usage, and retention, market leadership, and enable new sales and up-selling/cross-selling for the Legal product lines. Develop product positioning and market-facing messaging that promotes our Legal offerings in the Corporates market. Communicate product-specific value propositions to the market and internal/external teams and develop materials/tools that support the channels/segments in meeting their sales and revenue goals. Proactively produce product awareness and consideration programs. Provide analyses to measure ROI and effectiveness, and recommendations for program refinement in the future. Analyze, interpret, and utilize market information, including customer and competitive data and market research to build effective product marketing programs and strategies. Develop marketing materials such as sell sheets, web pages, videos, battle cards, pitch decks, etc., with input from stakeholders across the business.

Company info

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