Reporting to the Vice President for Advancement (VPA), the Senior Director of Marketing and Communications (DMC) is responsible for coordinating the implementation and execution of a comprehensive marketing and communications strategy for the university. The Senior Director is the lead planner and manager in coordinating effective marketing and communications initiatives for the university. Key objectives:
• Lead generation to grow student enrollment
• Enhance student, alumni and community engagement
• Champion school spirit and pride
• Increase philanthropic support
• Inspire volunteer involvement
• Advance university initiatives
• Promote student, faculty and staff achievements
• Provide informative, persuasive, and engaging university communications to strategic target audiences and all university stakeholders
Minimum Qualifications:
• A bachelor’s degree is required
• Three or more years’ experience in a communications, marketing, or related field
• Exceptional written and verbal communication skills
• Excellent organizational skills
• Highly proficient knowledge of Microsoft Office
• Ability to work independently in a fast paced environment and handle multiple projects simultaneously
• Ability to collaborate and work effectively with staff, administrators, faculty, and alumni
• Self-motivated with the ability to work as a team member, as well as work independently to accomplish goals and reach and exceed established benchmarks
• Willingness to work evenings and weekends and be an effective manager of time
• Working knowledge and experience with marketing & communications best practices
• Ability to articulate a personal faith in the Lordship of Jesus Christ and support the mission of King University
• Possess a valid state driver's license
• Must support the mission of King University
Preferred Qualifications:
• Master’s Degree
• Experience:
o Three or more years in higher education marketing and communications
o Skilled at developing and implementing effective marketing and communications programs and initiatives
o Keen understanding of and experience with:
? Social media marketing and other digital marketing platforms and their effective application in a comprehensive marketing plan
? Traditional advertising platforms and their effective application in a comprehensive marketing plan
o Effective management of media and public relations
o Working knowledge and experience with marketing & communications best practices
Responsibilities:
• Serve as a creative director for the development of integrated strategic marketing and communications plans to raise the visibility and enhance the image of King University to internal and external audiences
• Work with the Vice President for Advancement and Marketing and Communications Team to create and implement a comprehensive strategic marketing and communications plan toward key marketing objectives
• Collaborate effectively with key university stakeholders in coordinating, implementing, and executing marketing and communications for enrolment management, colleges, schools, programs, centers, and institutes, etc.
• Working with the Vice President for Advancement and Marketing and Communications Team:
o Coordinate, manage, and implement a marketing and public relations strategy including but not limited to managing public and media relations
o Coordinate the implementation of a brand identity marketing plan
o Coordinate and manage marketing advertising and initiatives
o Coordinates management of the university website including content management and search engine optimization
o Coordinate university communications with internal and external audiences
o Coordinate production of King magazine and other university marketing/communications publications
o Collaborate with the internal creative services team, and work with external resources where required, to develop high-quality collateral on-time to meet desired objectives
o Coordinates marketing and communications programs and initiatives with our marketing and communications partners
• Maintain and ensure adherence to King University Identity Guide
• Serve as the editorial director for publications, press releases, communications, website content, etc.
• Research, adopt and implement applicable industry best practices for effective marketing and communications strategies, programs and initiatives that will advance the university towards stated goals and objectives
• Assist the VPA in overseeing grant proposal development and fundraising case statements
• Coordinate and assign work for student workers and interns
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