Director Of Marketing And Public Relations

Profile

Director of Marketing and Public Relations

The candidate will act as vendor relationship manager, understand Firms’ marketing objectives and work with Media, Creative and Account Management teams to develop strategies that meet those objectives on a daily basis. Act as a primary advocate for firms’ brand, ensuring brand consistency across all projects, and actively acquire thorough knowledge of Firms’ business to meet objectives. Maintain ongoing tracking of media spend across all channels (Media Tools) and ensure all campaigns spend to goal and do not exceed approved budgets; communicate monthly budget goals internally to media teams. Responsible for creation, analysis and presentation of post-campaign summary reports. Utilize Nielsen Media Impact (training provided as needed) for scenario planning; evaluate plan options and communicate Agency recommendations to clients. Initiate and review reports, trends, and results and interpret data to make proactive strategic recommendations to advance business initiatives. Effectively communicate and collaborate with the cross-functional agency team to ensure flawless execution of plans, including account, buying, creative, traffic and finance. Maintain good rapport with sales representatives, vendors and agencies to negotiate the most efficient rates possible and secure added value whenever possible. Manage the flow of media-related issues based on changes in direction, goals and budgets; must be capable of creating solutions and proactively resolving issues. Demonstrate excellent attention to detail and follow-through skills. Serve as a role model with a positive attitude and facilitate a team environment.

Additional Information

Requisition ID: 2197.

Company info

Thomas J. Henry Injury Attorneys
7550 W IH 10, Suite 740
San Antonio
Texas
United States 78229
Phone : 210-656-1000
Website : https://thomasjhenrylaw.com