Job Details

Public Relations Manager

Company name
Wipfli LLP

Experience
5 yrs required

Location
Chicago, IL

Profile

Are you a strategic, big-picture public relations professional aspiring to have a direct impact on the growth of a national brand? Ready for a high-exposure position that allows you to work hand-in-hand with company leadership? Looking for the chance to develop a public relations strategy from the ground up and run forward with it, full steam ahead?

Wipfli has an opportunity that will take your public relations career to the next level.

Responsibilities

  • Develop and execute an integrated external communication strategy to drive public and industry-specific awareness of key Firm initiatives.
  • Coordinate all public relations efforts to meet needs, objectives, and policies of the Firm.
  • Establish and maintain good-natured, cooperative relationships with the news media, clients, and local communities
  • Assist in raising brand awareness in the Firm’s current footprint and drive awareness in new markets.
  • Write press releases about the Firm, distribute accordingly and maintain a press release database.
  • Identify and manage article and quote opportunities in national, local and trade-specific publications to expand national presence of the Firm.
  • Assist in the overall marketing communication strategy, working with internal communications and content development teams to align messaging and ensure an integrated approach to growth initiatives.
  • Collaborate with digital team to leverage press mentions, releases, blogging, social media and related strategies from an SEO perspective. Identify opportunities for strategic link building and viral strategies to help drive firm web traffic and highlight key leaders.
  • Utilize outreach tools for link analysis, prospecting, and locating contact information to acquire backlinks, tracking and reporting

Qualifications

Minimum Education Requirements

  • Bachelors Degree in Communications, Marketing, Journalism, or related field

Previous Experience

  • Requires 5+ years of job related experience

Specific experience required

  • Requires demonstrated knowledge in the areas of public relations, media and communications

Abilities

  • Ability to plan, prioritize, and organize work effectively
  • Ability to balance many projects simultaneously
  • Ability to work under pressure and time deadlines
  • Ability to analyze data and recommend solutions
  • Ability to maintain an innovative outlook
  • Ability to clearly define, explain and implement the PR strategy and design successful marketing and business development activities
  • Ability to craft a storyline and flex angle as needed
  • Ability to identify strategic brand visibility opportunities
  • Ability to deliver all assigned activities on-time and within budget
  • Ability to have an “integrated view” of activities that support growth strategies
  • Ability to evoke creative and innovative thinking from others
  • Ability to influence peers and/or individuals higher in rank
  • Ability to demonstrate initiative, resourcefulness, accuracy, persistence and dependability
  • Ability to share lessons learned and best practices
  • Requires strong organizational skills

Communication

  • Requires strong oral and written communication skills
  • Requires a keen sensitivity to relationship management and development
  • Requires discretion and discernment for industry-specific sensitivities
  • Requires excellent professional presentation skills

Technology

  • Proficient in Word, Excel, and Outlook
  • Experience with distribution wire and PR-specific programs (i.e. PR Newswire, Business Wire, , etc.)
  • Familiarity with press engagement tools (i.e. Meltwater, HARO, etc.)
  • Basic understanding of metadata and SEO a plus

 Wipfli is an equal opportunity/affirmative action employer. All candidates will receive consideration for employment without regards to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identify, citizenship status, veteran status, disability, or any other characteristics protected by federal, state, or local laws.

Company info

Wipfli LLP

Company Profile
Create lasting, positive impact. By considering Wipfli LLP, you’ve decided to go beyond the ordinary public accounting and consulting firm. At Wipfli, we create positive impact and lifetime relationships by leading and working with an outward mindset. As a member of our team, you will be inspired to think freely and follow your passion, grow as a professional by developing your skills and commit to serving our clients and communities with honesty and integrity. Wipfli has a broad national footprint with offices coast to coast — and we’re still growing! As an associate, you’ll have access to skill development and career opportunities, whether you want to move up or transition into another area of specialty. For some positions, we have the flexibility and technology to work from anywhere; whether it’s in the office, at home or at the client site. Join a company focused on giving back to the greater good — at Wipfli, we’re committed to supporting the communities we do business in. To learn more about our volunteer efforts, who we are and what we do, visit wipfli.com.  

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