Director - Fresh Meats Marketing

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Job Details:

Remote capable. If relocating to Dakota Dunes, SD relocation assistance is available to those who qualify under Tyson policy.

SUMMARY:

This position is responsible for leading the strategic direction for the organization across a strong Fresh Meats brand portfolio, along with providing direction on a comprehensive sales support structure. The role Director, Fresh Meats Marketing will be filled with someone who has strengths in both business-to-consumer and business-to-business marketing strategy and tactical execution. In addition, the position will lead Tyson Fresh Meats in recognizing and developing new product lines and brand identities in competitive marketplace areas where we can create revenue and profit growth over the long-term. Strong team leadership, directly and indirectly along with the ability to lead multiple high-profile cross-functional initiatives simultaneously is critical. Other important facets of the job: intimate understanding of production & R&D related to beef and pork; a strong rapport with production facilities and management; involvement in process improvement projects; coordinating product revisions and new introductions; leadership of new product development projects resulting in substantial improvement in category volume and EBIT; key account presentation building and cooperative selling with the sales force. Third party agency management experience along with a proven track record of leading a diverse team of indirect reports to strong strategic and tactical marketing results is essential. Developing marketing metrics and achieving stretch goals through employment of internal and third-party marketing resources is expected. The Director, Fresh Meats marketing will also lead the Tyson Fresh Meats team in pork and beef category expansion in the areas of domestic retail, food service, international business, and value-added product lines. As such, this leadership position will need to have a full understanding of marketing research and syndicated data related to our industry. They must be able to extract meaningful market insights from this information and communicate effectively at all levels internally and externally. We are looking for a dynamic leader; someone who relishes a challenge and wants to lead and grow with a motivated and energetic organization. The individual who fills this role will be someone capable of changing the market landscape through the design and execution of a world class strategic marketing plan.REQUIREMENTS:Education: Bachelor’s degree in marketing, business, or related discipline. MBA preferred.Experience: 10 years of marketing/product mgmt. experience preferably with an established food company; experience in building brands, product lines, and launching new products; previous P&L management experience preferred; experience with syndicated data (Nielsen, IRI, Deli Scan); consumer promotion and advertising exposure; experience in managing a team of direct reports; experience in leading third-party outside agency resources.Computer Skills: Microsoft expertise.Communication Skills: Excellent oral and written communication skills a must.Travel: 15 trips per yearPOSITION REPORTS TO: Vice President of Marketing and Premium Programs

Relocation Assistance Eligible:

Yes

Work Shift:

A Shift (United States of America)

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

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Company info

Tyson Foods, Inc.
Website : https://www.tysonfoods.com/