Job Details

Category Marketing Manager - Dry Sausage

Company name
Tyson Foods, Inc.

Springdale, AR

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Job Description
Summary: The primary responsibility is to execute the product category strategies to achieve the objectives of the company's annual operating plan (AOP). This role has day-to-day responsibility for all category-related activities including forecasting, pricing, P&L management, product assortment management, correspondence with Sales, development of marketing initiatives, and management of cross-functional project teams. Candidates should be comfortable leading project teams that include Sales, Finance, R&D, Packaging, QA, Graphics, and Supply Chain. Assist in development of long and short-term category strategies and tactics Responsible for executing tactics in support of the short and long term strategies that drive category volume and profit growth. Support delivery of category financial commitments via P&L management with an understanding of the input raw material markets and category pricing decisions. Responsible for sales and operations volume forecasts on a monthly cycle (Consensus). Closely monitor product availability and service levels and pro-actively communicate relevant issues with Sales. Engage with IPL team to evaluate and understand any inventory, capacity, and/or quality issues at the plant and product level. Responsible for optimizing product assortments and discontinuing inefficient items. Leads product change projects including value/quality improvement initiatives and line extension product launches. Provides direction to the Sales organization on category strategy/selling propositions and works closely with Sales and Customer Marketing to evaluate potential sales opportunities (including RFP's and product matches). Work closely with Customer Marketing and Marketing Agencies on category selling tools, development and execution of promotional initiatives, and sales communications. Monitor industry trends, market share, competitive activity, and competitive product cuttings. Includes some degree of travel: plant visits, customer visits, sales meetings, conferences, and trade events Requirements: Education: Bachelor degree in a business or marketing related discipline required; MBA preferred. Experience: 5 years of experience in marketing and/or related field; Knowledge of foodservice and/or CPG industry Computer Skills: Proficient in Excel, Word, and PowerPoint Communication Skills: Strong written and verbal communication including presentation Special Skills: Ability to execute strategic plans and annual business plans that align resources to achieve the marketing and financial goals; Strong financial acumen; Strong analytical and problem solving skills; Ability to work and excel as a project leader in a fast paced, changing environment Supervisory: N/A Travel: 20%

Job Requirements

Company info

Tyson Foods, Inc.
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Company Profile
Tyson Foods, Inc., founded in 1935 with headquarters in Springdale, Arkansas, is one of the world's largest processors and marketers of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and services to customers throughout the United States and more than 90 countries. The company has approximately 115,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.

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