Tysons Corner, VA, United States
Jul 21, 2021
Nov 03, 2021
Cvent is an exciting, fast-growing tech company that provides industry-leading software to more than 300,000 event professionals and hoteliers around the world. The economic significance of our industry is undeniable: Meetings and events boost the global GDP by more than $1.5 trillion and impact nearly 26 million jobs; and for more than 20 years, Cvent has led the transformation of our industry with our market-leading technology.
Cvent’s Global Demand Center is seeking an experienced, analytical-minded, and data-oriented digital marketer to support ongoing data collection, analysis, and reporting efforts across the marketing organization. The Digital Analyst will be responsible for analyzing data and website user behavior to uncover opportunities for optimizing Cvent’s web properties and digital channels.
The primary objective of this role is to oversee our digital reporting and analytics strategy, compiling data from Adobe Analytics (Omniture SiteCatalyst) and a variety of other marketing tools including: call-tracking, digital publishers, web personalization, and many others. This person will develop and maintain dashboards on website performance, share insights, and provide recommendations to support strategic decision-making for our global team of web designers, product marketers, and executives across sales and marketing.
What You Will Be Doing
Design and produce dashboards and ad hoc reports to present trends and measure progress against established KPIs, goals, and lead-gen activities
Analyze website data to determine areas of site improvement. Identify traffic trends, abandonment issues, and opportunities for improving site conversion rates
Segment website traffic by source, channel, visitor frequency, location, etc. to understand and optimize user experience and engagement
Provide analytical support for A/B and Multi-variate tests and landing page optimization efforts
Collaborate with members of the digital, product marketing, and web teams to provide actionable insights on the performance of digital channels
Create visualizations (tableau/powerpoint/excel) to present analytical findings
Operate as a key go-to insights person for the marketing team
Partner with Cvent’s Corporate Analytics team to learn and leverage new tools and custom metrics
What You Need For This Position
BS/BA Degree Required
3 years of experience in digital analytics or digital marketing in-house or at an agency
Must be proficient in using Adobe Analytics (SiteCatalyst) or equivalent web analytics platforms to create dashboards and analyze data
Must be proficient in Microsoft Excel or similar tools
Ability to identify, troubleshoot, and resolve web tracking errors
Excellent organizational skills, accuracy, and attention to detail required
Strong communication skills (verbal & written); ability to provide concise, clear reporting and actionable analysis
Ability to manage multiple priorities and competing deadlines
Knowledge of the implementation, measurement, and optimization of digital marketing channels preferred
Experience with Optimizely or similar A/B testing tools preferred
Experience with website heatmap tools preferred
Experience with Tableau, Google Data Studio or similar data visualization tools a plus
Knowledge of tag management solutions a plus
Experience with CRM, marketing automation, SEO, digital attribution, and campaign management a plus
At Cvent we celebrate, support and are committed to creating a diverse and inclusive environment. We’re proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other legally protected characteristics.
Cvent maintains a drug-free workplace.
Physical Demands Notice
Website : http://www.cvent.com