The Senior Global Marketing Strategist is responsible for creating and executing vertical and functional specific marketing strategies to acquire and move customers through the entire marketing funnel across all 2U B2C products. The Senior Global Marketing Strategist is responsible for working across the marketing organization to create and implement insights-driven marketing strategies, in the form of best practices, toolkits and vertical based campaigns for customization at a university partner level, driving efficiency of resourcing and effectiveness of marketing investment.
Responsibilities Include, But Are Not Limited To:
Creation of vertical-specific marketing growth drivers, based on consumer and customer insights:
Leverage deep consumer insights to customize overall marketing growth drivers at a vertical level, creating best practice marketing toolkits for all stages of the funnel (awareness/ consideration/ conversion). Work with GMS peers to understand effective tools at each stage of the funnel, ensuring functional best practices are applied at each stage. Develop vertical-specific marketing toolkits for various phases of the product life cycle (new launch/ refresh/ etc) to allow for ease of customization at a university partner level. Ensure toolkits include touchpoints for all elements of the customer journey and are implementable at an integrated communications approach. Responsible for overall success of the allocated vertical/s, from a marketing strategy perspective.
Functional ownership:
Collaborate with relevant cross functional teams to own and drive best practices across multiple functional areas( (i.e. email/ pricing / etc). Develop guidelines, best practices, and toolkits to be used across verticals and products for customization at a vertical level and/or partner level. Ensure GMS team members have an in-depth understanding of the functional area and that when functional areas are viewed holistically they are aligned and focussed on the same goals.
Collaborate with partner marketing/ marketing operations and creative marketing:
Ensure that strong collaboration with enabling organizations is achieved through the understanding of university context & team requirements, aligned to vertical and functional area ownership. Ensure that vertical and functional growth drivers are correctly defined for the context and practically applicable. Ensure that efficiency is created through providing outputs that are relevant, useable and implementation friendly allowing for ease of execution
Contribute to team ways of work and functional best practices:
Proactively support the team by contributing ideas and improvements on operational best practices, team way of work and innovative approaches and insights to deliver on our department goals.
Things That Should Be In Your Background:
5 - 10 years of experience in consumer insights, strategy, digital marketing strategy or digital brand/ product marketing.
Experience working with internal creative teams, briefing of creative asset development.
Ability to translate strategy to implementation & develop growth drivers to creative execution.
Strong analytical capability, ability to combine disparate data sources to provide a rounded view of the problem at hand.
Strong collaboration and prioritization skills.
Business degree with a marketing specialization
Experience working in a global, remote/ hybrid team desirable.
About 2U Inc. (NASDAQ: TWOU)
2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners.
2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.
Benefits & Culture
Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.
2U offers a comprehensive benefits package:
Medical, dental, and vision coverage
Life insurance, disability and 401(k)
Unlimited snacks and drinks
Generous paid leave policies including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
In Colorado, the anticipated base salary for this role is
$80,000.00 with potential bonus and equity eligibility. Note: The final compensation for this position may consider factors including the geographic location where the work is performed (candidate’s assigned office) and prior work experience of the candidate.
To learn more, visit 2U.com. #NoBackRow
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.
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