We are looking for a Senior Marketing Manager who will develop, lead and implement the ESG Team’s Marketing Strategy at Interactive Brokers (IBKR). The ESG Team is expanding rapidly and ESG is an area of growth and innovation for the firm, both with the launch of our sustainable trading tools as well as internal and external initiatives, all of are positioning IBKR as a leader in the ESG world. We are looking for an exceptional individual with deep experience in the world of financial marketing and a genuine passion for ESG. This individual will be supporting the marketing of existing ESG products and will be responsible for the positioning and communications of future initiatives. The Senior Marketing Manager will report to the ESG Director and will work very closely with our ESG Manager and Marketing Teams. The position will be based out of our Greenwich, CT or New York City offices.
Interactive Brokers has been at the forefront of the Fintech space for over 40 years. As one of the leading online brokers we pride ourselves on being an inclusive company, attracting the best talent in the field. The ESG Team was formed in 2020 and during this short period we have been able to position ourselves as an ESG leader in the broker dealer space.
Key Responsibilities
Overall marketing strategy for ESG
Development and management of annual strategic marketing plans and marketing budgets
Contracting and managing outside agencies, including leading an RFP process, to execute strategic plans.
Liaising with broader IB marketing, compliance and programmer teams for alignment and approvals
Communicate ESG marketing strategy to broader IB employees and Senior Leadership
Connecting with global marketing teams to translate ESG strategy to markets outside the US
Responsibility for consumer adoption and advertising success of IBKR’s ESG products and firm initiatives
Organic Marketing
Email marketing campaigns and management of CRM software and database
Social media and content creation management
Community management and connecting with consumer response teams
Paid Marketing
Management of advertising campaigns and analytics
Responsible for multi-tiered influencer campaigns
Supervision of PR initiatives, events and awards, including working with IBKR’s PR team and outside agencies to communicate product enhancement and launches
Leading other creative marketing initiatives such as online summits, events, roundtables, and partnerships
Product Marketing Management
Project management of marketing campaigns and data analytics for IMPACT App, our recently launched tool.
Assisting the ESG Director and ESG Manager in the management of any future sustainable trading product launches.
ESG Marketing Expert for Interactive Brokers
Be on the pulse of global ESG initiatives, events and trends
Inform and work with the entire ESG Team on how IBKR can remain a leader in the ESG space and grow our community of users
Responsible for the creation of internal and external brand awareness of all product and sustainable initiatives
Systems Management
Manage systems that pertain to marketing projects such as CRM software and data analytics software (including Sensor Tower and Kochava),
Troubleshooting systems issues, tracking KPIs for ESG Team, and presenting to Sr. Management.
Day-to-day activities include:
Management and coordination of all outside marketing agencies, ensuring their work product is high-quality, on time and meeting stated KPI’s
Analyzing the success of marketing campaigns, being nimble and adaptive to market response and frequently reporting progress to senior leadership
Managing the marketing budget and communicating changes
Working with cross functional teams within IBKR, specifically compliance for approval on all content, development for any UX changes to product design, and PR for pitches, interviews and media attention
Project management of all marketing projects, providing clear and timely communication to all parties
Managing all creative output and ensuring it is in-line with the respective projects brand guidelines and consumer target
Staying on the pulse of consumer trends in the socially conscious investment space and making recommendations to leadership based on this knowledge
Develop and expand community and influencer outreach efforts
Integrate all channels of marketing and recommend plans for revising social media, content marketing, digital advertising, SEO, and social advertising campaigns.
Analyze key metrics and tweak strategy as needed. Compile reports for management providing ROI results and effective benchmarks for measuring the impact of marketing campaigns.
Qualifications and Experience
8 to 10 years of work experience of marketing in the financial or other relevant sector.
College degree with a marketing concentration welcomed but not required.
Expert and Passionate about ESG and the importance of sustainable investing and living
Possesses deep knowledge and experience of omnichannel digital marketing and knows how to develop compelling marketing strategies that reach the consumer
Demonstrates creativity, kindness, a spirit of collaboration and inclusion
Proficient in content marketing strategy and application
Ability to develop insightful reporting and to demonstrate why ideas are analytically sound
Displays in-depth knowledge and understanding of digital platforms, and their respective participants (LinkedIn, Facebook, Twitter, Instagram, YouTube, etc.). Deep understanding how each platform can be deployed in different scenarios
Possesses excellent communication, writing and language skills
Team player with the confidence to take the lead and guide other employees when necessary (i.e., content development, creation and editing of content, and online reputation management).
Possesses working knowledge of analytical marketing tools (Sensor Tower, Kochava, FB Ads manager, Google Ads manager).
Experience in working closely with Senior Management and multiple stakeholders
Company Benefits & Perks
Competitive salary, annual performance-based bonus and stock grant
Retirement plan 401(k) with competitive company match
Excellent health and welfare benefits including medical, dental, and vision benefits
Wellness screenings and assessments, health coaches and counseling services through Employee Assistance Program (EAP)
Paid time off and a generous parental leave policy
Daily company paid lunch and a fully stocked kitchen with healthy options for breakfast and snack
Corporate events including team outings, dinners, volunteer activities and company sports teams
Education reimbursement and learning opportunities
Modern offices with sit/stand desks and multi-monitor setups
Company Overview
Interactive Brokers (IBKR), a subsidiary of publicly-traded Interactive Brokers Group, Inc., based in Greenwich, Connecticut (NASDAQ: IBKR) is a low-cost provider of trade execution and clearing services for active traders, institutional investors, financial advisors and introducing brokers. IBKR’s premier technology provides electronic access to stocks, options, futures, forex, bonds, and funds worldwide from a single IBKR Integrated Investment account. IBKR is one of the largest online brokers by trade volume and is consistently ranked at the top of its field.
Our employees are part of a dynamic, multinational, fast-paced, results-oriented team working to provide our customers with state-of-the-art trading technology, superior execution capabilities, worldwide electronic access, and sophisticated risk management tools.
Our headquarters are in Greenwich, CT, USA. IBKR has offices in the United States, Australia, Canada, China, Estonia, Hong Kong, Hungary, India, Ireland, Japan, Luxembourg, Russia, Singapore, Switzerland and United Kingdom.
IBKR is a member of NYSE, FINRA, and SIPC. Interactive Brokers Group brokerage affiliates are regulated by securities and commodities agencies around the world.
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