Legal Marketing-intake Specialist

Profile

Legal Marketing-Intake Specialist

The candidate will assist in the development and implementation of marketing strategies, including branding, press releases, events, digital marketing, both paid and organic, community, and public relations. Work with our agency to improve SEO and Google Ads/Analytics in order to improve ROI and generate client leads and sign-ups. Assist in the creation of marketing materials with graphic design software as well as photography and videography to drive consideration and conversion while setting and maintaining the company’s brand standards. Identify marketing opportunities that develop brand awareness, improve lead generation, drive engagement, increase community engagement, and lead execution of these initiatives. Work closely with others in marketing efforts for the firm and communicate with third parties involved in marketing for the firm Coordinate all activities related to social media initiatives, including content creation, scheduling, publishing, engagement, and moderation to support audience growth and drive traffic. Monitor media schedules Monitor industry news and trends daily to strategize content placement and seek to incorporate new techniques in the overall digital plan. Design, launch, and analyze email campaigns with a heavy emphasis on client segmentation strategy. Maintain and update CRM/CMS platforms. Conduct daily lead reviews and action plans with intake team members to ensure that conversion rates are being maximized. Set and monitor individual intake team member KPIs. Perform client sign-ups for high-end face value cases. Track referral source data in order to improve retention rates and client acquisition strategies. Develop detailed case management reports to map out projections, set/monitor department goals, and make recommendations to improve ROI and COA. Bachelor’s degree in Marketing, Advertising, Communications, Graphic Design, or relevant field is preferred. Should have 1+ years of experience in B2C social media, Google Ads/Analytics, email campaigns, paid web campaigns, and SEO/SEM. Experience in a sales environment Proficient in design tools (Canva, Photoshop, Illustrator, etc) is required.

Company info

The Foster Firm
One Crowne Center 1895 Phoenix Blvd Suite 110
College Park
Georgia
United States 30349
Website : https://www.thefosterfirmwins.com