Marketing Manager

Profile

Marketing Manager
The candidate will lead exciting initiatives for the enhancement of the firm’s brand, communications, and new client generation. Develop strategic, data-driven marketing strategies to enhance brand positioning and generate business development leads. Leverage market awareness and industry best practices to recommend and facilitate innovative marketing solutions that support the firm’s business plans and objectives, including refining existing programs and establishing new initiatives as needs are identified. Supervise the firm’s team of 3-5 marketing professionals and foster a collaborative and high-performing team environment. Manage the firm’s existing marketing channels and work product including website content, media relations, articles and publications, social media, attorney bios, marketing collateral pieces, surveys and awards, email marketing, advertising, events and promotional products. Lead the firm’s brand refresh and website redesign projects. Develop a robust search engine optimization (SEO), data analytics reporting procedure, and analysis program to support lead generation, gain visibility into the Firm’s ROI and inform on future marketing strategies. Review practice group editorial strategies, analyze previous data and make suggestions for enhancing the firm’s ability to reach its target audience and maximize content visibility. Coach individual attorneys and practice groups on social media best practices. Support marketing efforts for the firm’s ancillary businesses as needed. Attend and contribute to firm and department meetings. Should have 5+ years of experience in professional services marketing, preferably in a law firm environment.

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