Digital Marketing Specialist

Profile

Digital Marketing Specialist, US Region
The candidate will contribute across several digital marketing channels and functionalities by working on a campaign and project basis on email marketing, website content management and analytics. Serve as an advocate for digital marketing for the Firm internally. Work to continuously increase profile and opportunities, through the collaborative and measured use of integrated, multi-channel digital marketing practices and tools that empower **MEMBERS ONLY**SIGN UP NOW***. marketers, business developers and professionals to generate more leads, improve more outcomes, close more deals and increase their efficiencies This role reports into the Senior Manager of CRM and Engagement for the Americas. Be the point of contact for the US Region for website requests in regards to content management within the **MEMBERS ONLY**SIGN UP NOW***. websites. Implement content updates to the Firm’s website and microsites using the Firm’s CMS, Sitecore, WordPress and SharePoint, as well as direct HTML coding. Provide assistance and guidance to other Sitecore and WordPress users. Ensure all website content posted adheres to Firm standards and is SEO compliant. Assist in coordinating content, and the build, launch and maintenance of microsites and blogs. Manage lawyer biography updates for the US Region on the online platform. Format, optimize and distribute email-marketing campaigns in Vuture (email marketing platform), including announcements, thought leadership pieces, newsletters and event invitations for the US Region. Ensure distributions adhere to brand standards, marketing best practices and applicable regulations, including regional anti-spam laws. Work with the Firm’s lawyers, support staff and business services professionals to build and nurture productive marketing mailing lists. Assist in the creation, analysis and interpretation of reports as requested for email marketing using Vuture. Assist in supporting digital marketing integration when onboarding new member firms. Train new member firms and C&M hires on Vuture and Sitecore according to global practices. Own and manage the production and distribution of relevant reports, as requested.Develop and maintain documentation relating to the role and team function. Other duties as assigned. Bachelor’s degree, diploma or certificate, preferably in Marketing or Digital Marketing is required. Should preferably have 2+ years of experience using and training on SiteCore, InterAction and/or Vuture.

Company info

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