Associate Director Media and Paid Social

Profile

At Bristol Myers Squibb, we are inspired by a single vision - transforming patients' lives through science.In oncology, hematology, immunology and cardiovascular disease - and one of the most diverse and promising pipelines in the industry - each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Manage the day-to-day operations of the media agencies and ensure both our internal and external partners are maximizing their relationships. Educate and reinforce standards to optimize how BMS leverages and executes media across the customer journey (primarily patients, physicians, and payers). Ensure we are being financially accurate and achieving predetermined goals according to budgets and goals for the agencies and the business. Provides specific subject matter expertise on social media

Key Responsibilities:

Provide support to the US business for Media operations, strategy and execution

Create and establish standards, best practices and advancements in how BMS leverages Media, with a specific emphasis on social media

Establish deeper, strategic relationships with key Media providers including Facebook, YouTube, Twitter and LinkedIn.

Drive greater emphasis on leveraging social and other digital & traditional media channels together to drive the maximum impact on behalf of our brands

Explore and partner across the matrix on innovative solutions such as advertising on emerging social platforms, new ad formats, etc. to drive advancements in social media

Drive continuous education and improvement across all media activities

Builds and maintains subject matter expertise on BMS and external/industry capabilities with a specific emphasis on social media

Provides input into agency and/or vendor selection and management of agencies /vendors

Develops and maintains operational model, standards and capability roadmap in partnership with key stakeholders

Collaborates across the BMS organization (WEPCC, Information Technology, Business Units, Legal, Regulatory and Medical on key activities like planning, prioritizing, and implementation support for key media strategies

Identifies needs for media solutions across the enterprise and escalates to the WEPCC team leaders

Supports analytics KPIs/Measurement plans, optimization and insights of monthly activity/quarterly impact and integrates with rest of marketing mix and media optimization

Provides training and education for US internal WEPCC and Brand stakeholders to enable media pull through across markets and businesses.

Drives innovation culture and coordinates with marketing leads to develop innovative media tactics and apply metrics / analytics

Identifies opportunities for synergies and collaboration within and across the BMS enterprise

(Disclaimer: The responsibilities listed above are only a summary and other responsibilities will be assigned as required)

Minimum Requirements

6 years' experience focused on media strategy and execution.

Proven track record developing and executing media campaigns to achieve superior results, demonstrating data-driven strategic thinking, experimentation, customer orientation, and operational excellence

Hands on experience managing paid social media strategy and execution, preferred experience in other digital media channels as well

Strong analytical skills with demonstrated ability to assess business results of media tactics, define appropriate metrics / KPIs, and maximize value of marketing investment

Proven track record of collaborating with other teams and delivering results on budget, schedule and strategy

Excellent project management skills, including experience selecting/directing agencies and vendors

Strong oral, written and interpersonal communication skills

Experience and knowledge of the Legal/Medical/Regulatory review process

Experience working in the pharmaceutical or healthcare industry preferred

Experience working at a media agency preferred

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Company: Bristol-Myers Squibb

Req Number: R1527503_EN

Updated: 2020-07-14 00:00:00.000 UTC

Location: Princeton,New Jersey

Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.

Company info

Bristol-Myers Squibb Company
Website : http://www.bms.com