Director Inbound Product Marketing Legal Tech

Profile

Director, Inbound Product Marketing, Legal Tech
The candidate manages a small team of Product Marketing Managers and Associate Managers to achieve the strategic goals of a business segment. Articulates the strategy and defines the vision. Devises business cases for executive-level approval. Drives innovation and differentiation across a set of propositions to address current and future client needs. Influence of strategic prioritization of the Law Firm Finance & Business Management portfolio which could include both products and partnerships. Works with cross-functional resources to ensure on-time, in-scope delivery. Gathers, prioritizes, and analyzes client feedback to drive product innovation and increase client adoption and retention. Identifies build vs. buy opportunities for a proposition and leverages the organization to execute as needed. Responsible for developing talent within the department. Works cross-functionally on product launches to assist the Outbound Product and Marketing teams. Understands customer NPS scores and drives activities to improve or retain NPS scores. Assists in revenue planning and pricing decisions for new products. Should have 7+ Years of Experience in a relevant role. An undergraduate degree is required, JD or MBA is preferred. A strong track record managing multiple end-to-end propositions and complex projects for a professional services market. Proven ability to establish a vision for a portfolio of propositions and take the idea from concept to successful commercial release and management. Proven ability to communicate complex propositions to internal and external stakeholders as demonstrated by the successful launch of one or more propositions from business plan through to delivery and management. A significant understanding of the Legal and/or professional services industry and their associated financial management needs would be a distinct advantage. Proven ability to understand the technology and the creation of compelling SaaS value propositions. Positive attitude, collaborative, adaptable to change. Evidence of direct or indirect line management. Familiarity with working in a matrix environment and an ability to influence multiple stakeholders. Knowledge of the Law Firm market and their interactions with financial and practice management solutions would be a distinct advantage. Built a network of key influencers to help guide the development of differentiated value propositions.

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