Director Of Marketing And Public Relations

Profile

Director of Marketing and Public Relations
The candidate will manage comprehensive campaigns, with responsibility for day-to-day media management, strategic planning, recommendations and overall problem-solving associated with development and implementation of successful integrated ad campaigns—TV, digital, print, OOH, audio, etc.. Act as vendor relationship manager, understand Firms’ marketing objectives and work with Media, Creative and Account Management teams to develop strategies that meet those objectives on a daily basis. Act as a primary advocate for firms’ brand, ensuring brand consistency across all projects, and actively acquire thorough knowledge of Firms’ business to meet objectives. Maintain ongoing tracking of media spend across all channels (Media Tools) and ensure all campaigns spend to goal and do not exceed approved budgets; communicate monthly budget goals internally to media teams. Responsible for creation, analysis and presentation of post-campaign summary reports. Utilize Nielsen Media Impact (training provided as needed) for scenario planning; evaluate plan options and communicate Agency recommendation to clients. Initiate and review reports, trends, results and interpret data to make proactive strategic recommendations to advance the business initiatives. Effectively communicate and collaborate with cross-functional agency team to ensure flawless execution of plans, including account, buying, creative, traffic and finance. Maintain good rapport with sales representatives, vendors and agency to negotiate the most efficient rates possible and secure added value whenever possible. Manage the flow of media-related issues based on changes in direction, goals and budgets; must be capable of creating solutions and proactively resolving issues. Serve as a role model with a positive attitude and facilitate a team environment. Should have 5+ years of media planning experience.

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