Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
Responsible for managing and directing the overall Local Marketing, Event strategies, and Competitive Response within the Region. Serves as liaison with Division and other regional functions to align on marketing strategies, planning, and executing. Ensures that communication of current initiatives, promotions and campaigns, and products are accurately, timely and effectively communicated to all appropriate personnel at all levels and departments. Provides leadership and direction for team which may include multiple functional areas. Develops and implements strategy for functional area(s). May have responsibility for developing and managing budget.
Job Description
Core Responsibilities
Leads and directs Marketing team and ensures that production meets the budgeted level and meets program objectives, including timely delivery of objectives.
Ensures the competence and continuity of qualified Marketing staff through optimum selection, training and development, appraisal and motivation techniques.
Serves as the department liaison and SME to Engineering, Field Marketing, Customer Service, Product Management and Sales.
Participates in strategic plan development and building of alliances with industry partners, networks etc. as needed to achieve product growth objectives. Influences sales channel incentives through offer strategy. Consults with Marketing/Sales to identify, define, size and prioritize strategic analytics opportunities.
Works closely with customer care, Sales, Finance and Legal teams to assist with development and implementation of core business, competitive and new product marketing plans and strategies to achieve all subscriber and revenue growth goals. Provides guidance to local/external analysts to ensure strategic alignment, effective use and development of resources.
Oversees and develops financial models in designing packaging and pricing to ensure competitive position in market.
Develops new ideas and communicates potential uses for analytics across the business. Communicates learning/recommendations and obtains buy-in from Sales, Marketing and senior leaders. Develops measurement systems for programs.
Serves as primary contact with program suppliers for implementation of acquisition and retention activities.
Leads all aspects of the recruiting, hiring and evaluating of the Marketing staff to ensure that the appropriate level of support is available and maintained.
Maintains and improves ongoing marketing programs, analyses and reports.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.
Employees at all levels are encouraged to:
Understand our Operating Principles; make them the guidelines for how you do your job
Always improving the customer experience - think and act in ways that put our customers first, give them flawless digital options at every touchpoint, and make them promoters of our products and services
Know your stuff - be hardworking learners, users, and advocates of our groundbreaking technology, products, and services, especially our digital tools and experiences
Win as a team - make big things happen by working together and being open-minded.
Be an active part of the Net Promoter System-a way of working that brings more employee and customer feedback into the company - by joining huddles, making callbacks, and helping us elevate opportunities to do better for our customers
Strive for results and drive growth
Respect and promote inclusion and diversity
Do what's right for each other, our customers, investors, and our communities!
Preferred Qualifications:
Sales Experience
What are the BENEFITS of Comcast?
Development and Advancement Opportunities
Employee Resource Groups
Day 1 Medical/Dental/Vision Insurance
401k Matching
Discounted Services (must reside in the footprint)
Many more benefits and perks!
Disclaimer:
This information has been crafted to indicate the general nature and level of work performed by employees in this role. It is not crafted to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
10 Years
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.
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