Industry
Manager, Marketing, Hospitality, Executive
Posted on
Jun 09, 2023
Profile
***This role is based at one of our corporate offices in McLean, VA, or Dallas, TX***
Hilton’s Commercial Services organization is comprised of over 4,000 team members driving our sales, revenue management, call center, and analytics functions. These functions are the core of Hilton’s “commercial engine” and are key to Hilton’s ability to drive profitable growth.
What will I be doing?
The Americas Marketing team at Hilton is looking for a strategic and innovative marketer with experience in scaling teams to support the needs of key partners. As the Director of Hotel Level Marketing Services, their responsibility will be to design, implement, and lead the development of a tiered agency model SLAs that cater to the individual marketing needs of hotels. Once the model is established, this role will transition into a people leadership and commercially focused role.
This individual will partner with other teams to further define the needs of the Americas Hotels and develop a service model to support them in their marketing efforts.
More specifically, you will:
Build an outstanding Marketing service model for Americas hotels
Develop program brand strategy, identity, and associated brand guidelines
Work with hotels, owners, key partners, and customers to ensure the proposed org structure and service model fit the hotel needs
Coordinate with RMCC and HRCC for tiered service support structure recommendation, including discussion of integrated hotel support, shared resources, and cross-functional alignment.
Determine fees/retainer based on the budget needed for the in-house Marketing team, agency support team, and tech improvements
Work with Sr. Director of Hotel Level Marketing and the new agency to validate the appropriate roles and responsibilities are clearly defined between Hilton and the agency
Collaborate with Brand Marketing, MarTech, Enterprise Marketing, Distribution, Social Media, and Creative Services ensuring the success of the team structure
Build out the sub-teams of support and then lead them within the Americas Marketing organization.
Deliver strategic guidance, campaign optimization, and performance analysis that will drive the commercial business of these properties
Manage the long-term agency relationship and ensure a smooth partnership with Hilton and the hotels
What are we looking for?
We believe success in this role will demonstrate itself through the following attributes and skills:
Proven success in establishing relationships and working cross-functionally while influencing leaders to support recommendations
Experience in project management having constructed plans that are validated in understanding critical path and task dependencies
Effectively communicate program results and strategy recommendations to executives
Agency management and communication
Proficiency in using data analysis tools to derive practical insights
Conceptualizing growth plans to drive business
Ability to adapt to a dynamic and fast-paced environment, balancing multiple priorities simultaneously
To fulfill this role successfully, you should demonstrate the following minimum qualifications:
Ten (10) years in a coordinated marketing planning and strategy role, with a focus on marketing services or operations
Four (4) years leading multi-functional projects or strategic business initiatives
Excellent leadership and team management experience
Travel 30%
It would be useful in this position for you to demonstrate the following capabilities and distinctions:
BS/BA Bachelor's Degree
Four (4) years leading cross-functional teams
Progressive leadership in navigating a new service-focused program
History of capacity planning within a large and sophisticated organization
What is it like working for Hilton?
The future of hospitality is bright at Hilton (https://www.hilton.com/en/): a leading global hospitality company with a diverse portfolio of world-class brands (https://jobs.hilton.com/us/en/brands) . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World’s Best Workplaces.
We support the mental and physical wellbeing of all Team Members, so they can Thrive, thanks to innovative programs and benefits (https://jobs.hilton.com/us/en/benefits) such as workplace flexibility, career growth and development, and our Go Hilton travel discount program. Hilton prioritizes understanding and integrating our Team Members’ unique perspectives and voices—along with those of our Guests, Owners, Suppliers, and Partners—to cultivate a diverse and inclusive (https://jobs.hilton.com/us/en/diversity-home2) environment for all. Check out the Hilton Careers blog (https://jobs.hilton.com/us/en/blog) and Instagram (https://www.instagram.com/hiltoncareers/) to learn more about what it’s like to be on Team Hilton!
We are an equal opportunity employer and value diversity at our company. We will ensure that qualified individuals with protected disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions of their role, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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