Marketing And Business Development Specialist - Corporate And Transactional

Profile

Marketing and Business Development Specialist - Corporate and Transactional

The candidate works closely with the Transactional Client Development Manager and team on a wide variety of initiatives supporting revenue-generating and general marketing and visibility opportunities for practice and industry groups including Bankruptcy & Financial Restructuring, Corporate, Labor & Employment, Life Sciences, Real Estate, Tax and Technology. Assists in strategic planning and tactical execution and completes research and analysis in support of Department objectives. Prepares sophisticated, thoughtful and persuasive pitch materials, including RFP responses and tailored marketing collateral. Supports and, where required, leads the planning and execution of firm events including seminars, webinars, client entertainment and receptions, in collaboration with the firm’s Operations department. For firm events, leads audience development by developing targeted invitation lists, tracking RSVPs, attendee engagement and follow-up efforts. Supports and coordinates sponsorships and annual memberships to fully leverage benefits. In collaboration with the Library, reviews and conducts research on companies, industries, marketplaces and competitors related to pitches and other strategic initiatives; develops insights and communicates recommendations and applicable information to lawyers. Gathers intelligence on legal industry trends to provide attorneys with an understanding of the competitive landscape and to position the firm for increased effectiveness in winning new business. Contributes to market recognition efforts, including overseeing the development of legal directory submissions (Chambers USA, Legal 500, etc.). In collaboration with the Public Relations, Communications and Digital Marketing teams, identifies and promotes internally and externally deals, matters, client news and other lawyer and practice highlights. Supports the activities related to onboarding lateral and/or new partners, including executing individual client development plans and preparing lateral partner for client meetings through research deliverables. Helps maintain the firm’s experience and content management database (Foundation) and performs queries and generates reports as needed. Acts in conjunction with Communications and Digital Marketing teams to propose and support marketing communications-related activities, such as website updates, improvements to attorney biographies and online profiles including LinkedIn. Performs special projects as requested by Client Development leadership team. Displays integrity, quality service and a “can do” attitude to internal members/departments of the firm as well as external clients and vendors via email and written correspondence, over the telephone and in-person. BA/BS degree is required. Should have 3-5 years of experience in legal environment or professional services marketing and business development role.

Additional Information

Tracking Code: 1668-437

Company info

WilmerHale.
60 State Street
Boston
Massachusetts
United States 02109
Website : https://www.wilmerhale.com/