Senior Business Intelligence Engineer Engagement Marketing

Profile

Description

Are you a fit?

Are you an analyst with experience leveraging data to develop insights and improve marketing strategies? Do you have experience using campaign results data to develop highly effective communication campaigns and member journeys? Would you enjoy optimizing marketing programs to improve customer engagement, retention, and help people live healthy lives?

Member Engagement Marketing is focused on the well-being of our members and empowering them to live a life that's healthy, active, and rewarding. We are looking for a Senior Business Intelligence Engineer who can play a leading role in measuring the effectiveness of targeted marketing campaigns and outreaches to help us engage members and improve their health.

The Senior Business Intelligence Engineer will work side-by-side with Consumer Group and business partners to establish realistic business goals for our messaging campaigns, develop data-driven strategies to meet those objectives, and measure success so we can continuously improve our efforts.

Responsibilities

Responsibilities

As a Senior Business Intelligence Engineer you will:

Develop reports for member strategy teams, including campaign performance reporting, comparison of performance against goals, member snapshot profiling, and historical longitudinal views.

Analyze data on existing customer characteristics and campaign performance to enable continuous refinement of data-driven engagement marketing strategies.

Perform foundational diagnostic analysis to help teams understand why certain outcomes happened.

Build strong working relationships with other analytics team members in a collaborative, matrixed environment, actively serving as the engagement marketing team's primary interface in requesting advanced analyses or tool development from other analytics teams.

Gather requirements for the development of business intelligence tool enhancement and data visualizations, including dashboards and other reporting tools and infrastructure, so teams can monitor and optimize campaigns.

Serve as a key participant of a cross-functional, collaborative team focused on develop consumer-centric strategies that drive value to the member and the business.

First Year Success Factors

You produce campaign reports that are consistently delivered, include appropriate levels of depth, and are highly trusted by fellow team members.

The insights you develop contribute to measurable campaign improvements and are acknowledged by others as being thoughtful and effective.

You are recognized within Engagement Marketing as a team member who gets results.

You have developed effective partnerships with internal business partners and coworkers.

Required Qualifications

Bachelor's degree and 5 or more years in data analysis OR Master's degree and 3 or more years of experience

3 or more year of experience with SAS and statistical modeling

Experience working with PowerBI

Comprehensive knowledge of Microsoft Office Applications including Word, Excel, Access and PowerPoint

Advanced experience working with big and complex data sets within large organizations

Experience analyzing data to solve a wide variety of business problems and create data visualizations that drive strategic direction

Proficiency in understanding Healthcare related data

Proficiency in verbal and written communication to senior and executive leadership

Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Must have accessibility to high speed DSL or cable modem for a home office (satellite internet service is NOT allowed for this role); and a minimum internet connection speed of 10M x 1M

Preferred Qualifications

Advanced Degree in a quantitative discipline, such as Mathematics, Economics, Finance, Statistics, Computer Science, Engineering or related field

3 or more years of experience partnering with direct and/or digital marketing teams

Experience leveraging analytics and statistical modeling to improve marketing campaign performance

Advanced in SQL and other data systems

Experience with tools such as Tableau and Qlik for creating data visualizations

Expertise in data mining, forecasting, simulation, and/or predictive modeling

Experience creating analytics solutions for various healthcare sectors

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com