Brand Marketing Director, Last Call','1801167','!*!COMPANY OVERVIEW
For over a century, Neiman Marcus Group has served the unique needs of our discerning customers by staying true to the principles of our founders: to be the premier omni-channel retailer of luxury and fashion merchandise dedicated to providing superior service and a distinctive shopping experience in our stores and on our websites. Neiman Marcus Group is comprised of the Specialty Retail Stores division, which includes Neiman Marcus and Bergdorf Goodman, and our international brand, mytheresa.com. Our portfolio of brands offers the finest luxury and fashion apparel, accessories, jewelry, beauty, and home décor. The Company operates more than 40 Neiman Marcus full-line stores in the most affluent markets across the United States, including U.S. gateway cities that draw an international clientele. In addition, we operate 2 Bergdorf Goodman stores in landmark locations on Fifth Avenue in New York City. We also operate more than 40 Last Call by Neiman Marcus off-price stores that cater to a value oriented, yet fashion minded customer. Our upscale eCommerce and direct-to-consumer division includes NeimanMarcus.com, BergdorfGoodman.com Horchow.com, LastCall.com, and CUSP.com. Every day each of our 15,000 NMG associates work towards the goal of enabling our customers to shop any of our brands anytime, anywhere, and on any device. Whether the merchandise we sell, the customer service we offer, or our investments in technology, everything we do is to enhance the customer experience across all channels and brands.','!*!
The Brand Marketing Director will lead the development and execution of marketing programs for Neiman Marcus Last Call. This position will work closely with the merchant, creative, advertising and account management teams to develop compelling and innovative new marketing ideas and programs. A key responsibility will be the integration of ideas across channels in order to drive top line sales, bottom line profitability and new customer acquisition in an efficient and brand appropriate way. The Brand Marketing Director will provide thought leadership in re-thinking Neiman Marcus Last Call brand experience elements to connect with the evolving digitally savvy customer of today.
Lead a strong team of Marketing Managers and Assistant Marketing Managers to;
Develop deep understanding of the needs and wants of the Neiman Marcus customer in order to develop innovative marketing ideas to drive top line sales
With cross-functional partners - craft, manage and execute all integrated multi-channel marketing strategies, initiatives, and communications.
Partner with Merchant team to drive vendor marketing support – including leveraging co-op to think in terms of 360 campaigns and effectively connect to our customers through direct mail, digital marketing, store events and experiences
Drive continued ecommerce Growth through ownership of the email channel and partnership and with internal digital media team.
Manage marketing initiatives for all merchandise categories: Men’s, Gifts, Jewelry, Fine Apparel, Ladies Shoes, Designer Handbags, Better Apparel, Children’s, etc, to include:
Support the development of the promotional calendar
Private/targeted customer programs
Manage collateral support to include any brand packaging initiatives and visual needs
Coordinate online efforts/web page updates, when applicable
Maintain promotion details with cross functional team
Partner with Creative and Account Management teams in development of integrated marketing plans and in planning/scheduling in regards to Marketing And Creative process management
10 or more years of Marketing or related business experience with a proven track record of success
5 years experience in leading a team to develope comprehensive multi-channel marketing programs that drive business and deliver results
Demonstrated big picture creative and strategic thinker who has the ability to problem-solve for all platforms Digital, Mobile, Print and Social
The ability to effectively communicate across the organization, clearly articulating strategy, key objectives, timelines
Proven ability to build relationships and consensus across multiple departments (marketing, optimization, web development, etc)
Ability to manage multiple simultaneous projects from concept to completion under tight deadlines
Detail oriented with strong analytical ability
Retail experience a plus
An undergraduate degree in marketing or equivalent experience is required and an M.B.A. is preferred','United States of America-Texas-DALLAS-Dallas-1700 PACIFIC','','Neiman Marcus','1700 PACIFIC','Dallas','75201','Advertising/Marketing/Public Relations','Corporate','Full-time','Day','Regular','Standard','People Manager','No','Apr 12, 2018','','','Brand Marketing Director, Last Call
Website : http://www.neimanmarcus.com
Neiman Marcus is a renowned specialty store dedicated to merchandise leadership and superior customer service. We will offer the finest fashion and quality products in a welcoming environment. The Neiman Marcus Group has stayed focused on serving the unique needs of the luxury market. Today, that commitment is stronger than ever. We have stayed true to the principles of our founders – to be recognized as the premier luxury retailer dedicated to providing our customers with distinctive merchandise and superior service. The Neiman Marcus Group is comprised of the Specialty Retail Stores division - which includes Neiman Marcus Stores and Bergdorf Goodman - and the Direct Marketing division, Neiman Marcus Direct. These renowned retailers offer upscale assortments of apparel, accessories, jewelry, beauty and decorative home products to the affluent consumer.