Sr. Content Specialist I

Profile

What We’re Looking For:

We are seeking a creative, highly motivated, and detail-oriented Sr. Content Specialist to develop engaging, educational content across mediums. This role will support content creation for blogs, web pages, social media, and other marketing materials. Working closely with the Sr. Content Marketing Manager, the person in this role will also contribute to developing and executing content marketing strategy This position is a great fit for a digital marketer who has worked in the technology or education space and has both technical and creative writing experience.

Responsibilities Include, But Are Not Limited To:

Create blog content for educational, SEO, program information, or brand building purposes by conducting research or interviews with SMEs

Pitch link-building content ideas intended to secure third-party links back to priority boot camp websites

Assist in writing and optimizing content to rank for specific high-volume, high-intent keywords designated by the SEO team

Update and publish on-page website content, landing pages, and blog posts as needed using CRM (WordPress)

Collaborate with other stakeholders to write and review boot camp marketing assets including: newsletters, websites, email templates, and course pages

Assist in managing presence across Facebook, Twitter, and LinkedIn, developing new and creative ways to generate buzz through content creation

Propose innovative and experimental strategies to improve content development and copy

Contribute to the strategy, planning, execution, and ongoing optimization of blog posts, web copy, and other marketing materials that align with the overall marketing team’s mission and goals

Project manage personal projects to ensure tasks are completed in a timely and effective manner

Things That Should Be In Your Background:

Bachelor’s degree

3 years experience as a digital marketer or content writer

Ability to create compelling, original content on a variety of technology topics ranging from web development and UX/UI to data analytics and cybersecurity

Understands how to develop engaging content on social media for a variety of audiences

Has a creative mindset, excellent writing skills, visual eye, and is on top of the latest digital marketing trends

Voracious appetite for learning - about digital technology, new markets, online business strategy

Experience owning and creating digital content strategies, writing as a subject-matter expert on a variety of technology and education industry topics

Demonstrated ability to write clean and engaging copy quickly

Comfortably working in a fast-paced, agile environment with a proven ability to multitask, prioritize, and work with all levels of an organization

Competency to respond to shifting priorities quickly and effectively when necessary

Experience adapting writing style to capture the voice of a brand across variety of marketing platforms

Experience with WordPress (CRM)

(preferred)

Knowledge of Excel, Google Docs, and Google Analytics

(preferred)

Base knowledge of UX/UI, CRO and SEO strategies and best practices

(preferred)

Experience prioritizing and managing multiple projects simultaneously

Other Attributes That Will Help You In This Role:

Experience with WordPress (CRM)

(preferred)

Knowledge of Excel, Google Docs, and Google Analytics

(preferred)

Base knowledge of UX/UI, CRO and SEO strategies and best practices

(preferred)

Experience prioritizing and managing multiple projects simultaneously

About 2U Inc. (NASDAQ: TWOU)

2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners.

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.

Benefits & Culture

Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.

2U offers a comprehensive benefits package:

Medical, dental, and vision coverage

Life insurance, disability and 401(k)

Unlimited snacks and drinks

Generous paid leave policies including unlimited PTO

Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

To learn more, visit 2U.com. #NoBackRow

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

Company info

2U, Inc
Website : http://2u.com