Marketing amp Business Development Specialist

Profile

Marketing & Business Development Specialist
The candidate will advance the business development and marketing activities of Antitrust and Competition and International Trade and Investment practices. The role will encompass a range of initiatives, including: working with practice speciality areas as assigned, drafting pitches and credentials, and profile raising and marketing campaigns, including programs and events, as well as coordinating communications such as nominations, client alerts, directory submissions, and digital content. Work closely with practice teams primarily in the U.S., as well as lawyers and M&BD colleagues in the UK and Continental Europe. Support implementation of integrated marketing campaigns for the practices to help raise profile and awareness among key target audiences, and generate opportunities to meet potential clients. Assist in content development and distribution via internal and external channels, including social media. Coordinate and support practice client seminars, webinars, association activities, and other marketing-oriented events and programs, including the development of program materials, day-of support and follow up, including metrics-driven program reporting. Build and manage relationships with membership associations and programs with which the firm is a member of and/or partner. Draft, coordinate, and leverage directory submissions for ranking organizations/publications. Create and maintain targeted mailing lists for client communications, events, seminars. Promote practice capabilities and activities across the firm, through regular internal newsletters, active participation at practice meetings, and maintenance of practice intranet sites. Support the M&BD team and central PR team on effective profile raising plans and campaigns for both the practice and individual partners. Help to initiate and implement strategic marketing and business development campaigns and projects for the practice areas. Cultivate a deep understanding of the practices’ areas of expertise, as well as client needs across multiple industry sectors. Meet regularly with the lawyers in order to support their business objectives and work with them to ensure successful pursuit of the plans. Draft and coordinate responses to RFPs, customized pitches, and business development presentations; prepare and contribute content to firmwide pitches. Maintain, update, and develop collateral including credentials, work experience, practice overviews, and website content. Leverage the firm’s technologies to maintain work experience, and track client and prospect engagement. Contribute to wider marketing and BD projects as required. All members of the firm are encouraged to participate in our Global Citizenship program. And other duties as assigned.

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