Content Marketer

Profile

Job Description

Your Impact on the Business

The primary responsibilities of the Content Marketer are to create content that conforms to the preferred style guide and best practices for the individual medium (inc. online, marketing copy, informational/journalistic content, blog posts, other social media, etc.). The Content Marketer is part of a collaborative team that works directly with attorney clients nationwide.

Job Requirements

• Deliver content creation plan for client initiatives, some examples including logical navigational architecture, social promotion, and content migration and management.
• Consult client stakeholders and internal partners to understand client business goals, brand differentiators, target audiences, and tone and voice.
• Research and write content that complies with internal best practices, industry standards and corporate policies.
• Edit or revise content based on internal or external feedback.
• Accountable for meeting established deliverables and quality expectations.
• Works in multiple processes or on multiple projects at a time.
• Write compelling content consistent with the customers practice area and geographic location.
• Understand and uses performance measures to refine and improve writing performance.
• Work as part of a team, completing varied work assignments and collaborating with others as required.
• Regularly communicate and share knowledge, including lateral and upward communication of work status.
• Understand and creatively implement holistic client marketing strategy in regards to content mediums.
• Maintain proficiency in company business systems including writing and tracking software.
• Participate in team and cross-functional initiatives related to the improvement of product, process and writing best practices.

Qualifications

• Education:
  • Bachelor’s degree is required
  • Juris Doctor (JD) preferred
  • English, communications, journalism or related background is preferred
• Relevant writing samples are required for consideration

• Experience:
  • 1-2 years minimum professional content writing experience
  • Internet writing experience in legal, marketing, social media or journalism field is preferred
  • Client-facing experience is preferred
  • Working knowledge of emerging trends and developments in given field

Knowledge/Skills

• Working knowledge of:
  • Legal concepts and terminology
  • AP style / standard rules for grammar, punctuation and spelling
  • Digital Marketing and Search Engine Optimization strategies
• Strong online and legal research skills
• Excellent English writing skills with demonstrated ability to successfully write for the desired media (online, marketing copy, informational/journalistic content, blog posts, other social media, etc.)
• Strong ability to prioritize and handle multiple and/or conflicting projects and priorities
• Strong communication techniques
• Ability to work effectively with customers and proven customer service skills (troubleshooting, creative problem solving, solutions focused, customer centric)
• Strong relationship building and collaboration
• Ability to work independently
• Attention to detail
• Works well in a team environment, embraces change and is highly adaptable
• Deadline driven and is able to achieve output and metric goals
• Accurately forecast and meet deliver expectations for all projects
• Craft creative writing solutions for attorney clients from different geographies, backgrounds and legal practices

Company info

Thomson Reuters