Marketing Experience Information Analyst

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Marketing Experience Information Analyst
The candidate will be responsible for gathering feedback from users, assessing data quality, and planning improvements that address the needs of constituents across the Firm, including lawyers, Marketing, IT, Finance, Practice Management, Compliance, Matter Intake, Business Development and Recruiting. Serving as the firm’s top expert in Foundation’s front end interface and back end configuration while serving as Foundation evangelist within the firm to encourage maximum adoption. Working with the Director of Business Development to continually look for opportunities to expand ways for the team to use the firm’s industry-leading experience database platform. Working with the team to optimally use existing data types as well identify new data types that could be integrated from firm and third-party sources with the goal of improving the operations and work product of the Marketing Department. Working with the team to create and improve reporting processes and reports that provide value added resources for practice groups as well as insights that can lead to improvements by the team. Engaging with users on their use of Foundation and what functions, processes, and data would make the tool even more useful. As part of such efforts, survey the Marketing team and other personnel as part of a user feedback process that leads to more effective and efficient use of Foundation. Exploring new ways for the firm to get full value from the experience database platform, including use by departments outside of Marketing. Developing and making recommendations on configuration options, workflows, processes, and fields on the platform. Creating effective communications including documentation for various stakeholders on the use of experience resources and other data types in Foundation. Preparing experience data and other types of data, including addressing data quality issues, for migration into the system. Interfacing with IT on joint projects relating to Foundation, including integrations and APIs. Actively participating in Foundation and knowledge management user groups and conferences to identify best practices and ideas for maximizing value from the Foundation platform. Leading training and support for Marketing and other personnel on the effective use of the software. Educating users on features to get the team to use Foundation more efficiently. Working in partnership with Business Development team members and attorneys. Devising internal processes and procedures for best practices in using Foundation. Periodically assisting in entering experience information data into the database. Working with the Marketing Database Assistant (who is primarily responsible for data entry projects) as needed. Bachelor's degree is required. Equivalent experience will be considered. Should have 3+ years of prior experience working at a professional services firm. Prior experience as a legal assistant/paralegal/attorney or in legal marketing is a plus. Experience with spreadsheets and databases is required. Experience with “experience” databases a plus, especially with software of the Foundation Software Group is required. Experience documenting and communicating processes and workflows is required. Experience with managing data and data entry is required.

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