Marketing Director

Profile

Marketing Director

The candidate works in collaboration with the leader of the Marketing Department Discipline. Will be responsible for setting the firm's brand & marketing direction. Responsible for owning the Edgar Snyder & Associates (ESA) brand, the marketing strategy, and all marketing activities. And, leading the Marketing Department. Work with ESA leadership to develop the firm's Brand & Marketing Strategy that contributes to the firm's growth. Work with the ESA leadership team (and marketing consultancy partner) to create the marketing strategy and marketing plan that outlines specific goals, best target market, positioning and measures of success. Execute effective marketing campaigns that are analyzed against the marketing strategy and will make ongoing recommendations. Responsible for overseeing, leading, managing & directing a fully- integrated Marketing Department steeped in marketing excellence. Responsible for the ESA brand voice. Will held accountable for brand consistency and message delivery. It’s vital the marketing director possesses strong creative judgement that aligns with the ESA brand vision. Oversee all creative and content development (all media – TV, Outdoor, Radio, Digital, Social, etc.), Will utilize data resources to set and measure KPI’s goals & informed decision-making. The director is responsible for setting attainable goals that are clearly measured. Will embrace data, reports, category insights, research, trends & key success measures to make evidence-based decisions. Must be tech-savvy. And, is responsible for researching demand for ESA’s products & services as well as our competitive-set. Responsible for leading, developing & collaborating with all external marketing resources to provide clear direction & deliver quality deliverables. It’s vital the marketing director has experience and possesses best practices and holds partners accountable. It’s vital the Marketing Director is knowledgeable on media strategy, planning and execution. Must possess understanding of all forms of media, mass media, including TV and especially new media & the digital landscape. Must show excellence in creative judgement and knowledge of the creative development process. Must have strong fiscal knowledge. Responsible for developing & managing a significant marketing budget. Manage specific marketing campaigns, project initiatives, sponsorships, expenditures, research and development appropriations, ROI, P&L, contracts & vendor costs. They must ensure that budget is managed in an effective and efficient manner. It is key the Marketing Director stays up-to-date on the latest technologies, innovations, marketing trends, category knowledge, media landscape and leadership understanding. Must embark in on-going marketing education.

Company info

Edgar Snyder & Associates
600 Grant Street 10th Floor
Pittsburgh
Pennsylvania
United States 15219
Website : http://www.edgarsnyder.com