Seo And Ppc Specialist / Digital Marketing Coordinator

Profile

SEO and PPC Specialist / Digital Marketing Coordinator
The candidate will create and implement organic and paid traffic strategies, establishing keyword strategies, optimizing website content, collecting data, and reporting results to management. Oversee and co-direct digital marketing campaigns in conjunction with the Firm’s external digital marketing agency. Plan, evaluate and monitor performance on an ongoing basis by analyzing key metrics and creating comprehensive reports for management. Support successful implementation of integrated marketing campaigns in all digital touchpoints – social media, website, content management, SEO, etc.. Monitor website traffic using tools such as SEMrush to drive domain rankings. Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts. Conduct market research, keep up-to-date with latest trends, strategies, and algorithm changes. Bachelor’s degree in marketing, digital marketing, or a related field is required. Should have 3+ years’ experience developing and implementing integrated digital marketing strategies, particularly in SEO. Experience with using Power BI is a plus. Experience in graphic design is preferred. Experience in SEO, PPC, GMB optimization, and Google Local Service Ads is required. Should be proficient in Microsoft Office, Google Analytics, SEO analysis/reporting tools (e.g., Ahrefs, SEMrush).

Company info

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