Public Relations Manager

Profile

Public Relations Manager
Duties: Work with firm leaders, attorneys, marketing personnel and external PR agencies and resources to help shape and implement the firm’s public relations plan including goals, tactics and budget. Create media strategies that reflect the firm’s brand and positioning, disseminate key messages and achieve the media coverage goals of the firm. Act as main point of contact and provide direction to external PR agencies and resources. Prioritize projects and deliverables while ensuring consistent high-quality work product. Establish and maintain project plans, including timelines of deliverables, to ensure the team meets the project goals. Work with marketing/client growth teams, firm stakeholders and attorneys to develop story ideas as well as identify trends, issues and other newsworthy items on an ongoing basis. Monitor news outlets for topics relevant to the firm’s legal practices and identify opportunities for commentary by subject matter experts. Prepare attorneys for media interviews, including the development of messaging, background information, and sitting in on interviews. Work with appropriate stakeholders to vet and approve media opportunities, in accordance with firm guidelines and policies. Leverage existing media relationships and develop new contacts within key business, trade and legal press. Research media markets in different geographies and industries as necessary. Draft and distribute press releases, article pitches, bylined article abstracts, and more. Provide editorial guidance and help place and position articles. Conduct appropriate follow-up to ensure publication. Update firm press kit material. Contribute to crisis communications strategy and execution as needed. Manage effective media tracking and prepare reporting and analysis for firm leadership and other firm stakeholders. Gather and distribute internal media coverage highlights and work with marketing team to maximize promotion externally. Provide advice and counsel on new communications tools, research and competitive intelligence information when needed. mMust be able to perform all essential job duties and responsibilities of this position satisfactorily and as outlined, with or without reasonable accommodations. Reasonable accommodation requests may be accommodated, absent undue firm hardship.

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