Job Details

Digital Sales Specialist

Company name

Knoxville, TN

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Job Description

WBIR, a TEGNA Company, has an exciting opportunity for a

Digital Sales Specialist

to join our dynamic and forward-thinking sales team. The ideal candidate will work strategically with the sales staff to generate creative solutions that deliver customer results through our digital assets, as well as, monitor campaign performance.


Retain and grow our digital revenue by proactively finding opportunities to optimize campaign performance

Manage the startup process of all digital campaigns

Monitor all digital campaigns pacing and effectiveness to ensure campaign delivery

Execute creative development for all digital advertising

Assist the sales team with developing creative multimedia recommendations that meet customer's needs, goals, and expectations

Report monthly metrics and campaign results to the account executives and assist account executives in interpreting the results to the client

Manage and communicate inventory sell through percentages and avails to staff for all digital solutions

Educate staff and clients on effective marketing strategies and revenue growth tactics that utilize our digital product suite

Monitors competitive media trends to identify opportunities to increase market share

Assist in the development of sales presentations

Attend sales calls as the digital expert on our product offerings

Other duties as assigned by Digital Sales Manager

Job Requirements


Familiar with SEM, social media, targeted display, mobile & video marketing strategies

Must possess a winning attitude, great energy, and enthusiasm for their craft

Exceptional written and oral communication skills

Extensive knowledge of Microsoft Office

Proven track record of exceeding expectations

About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry's top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit (please use the apply button below).

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

Employee Type:





Job Type:

Business Development, Media - Journalism - Newspaper, Sales


Not Specified

Date Posted:


Company info

Website :

Company Profile
TEGNA Inc., formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver.

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