Experience
4 yrs required
Location
Acton, MA, United States
Posted on
Nov 21, 2022
Profile
Marketing Manager
The candidate will formulate, develop, evaluate, and implement the Firm’s marketing strategic plan in conjunction with the Owner, based on the established objectives, market characteristics, and cost considerations. Work with outside vendors to maintain the Firm's website and create monthly E-newsletter, including content development for timely review and submission. Lead Firm events coordination, including all back-end activities -create registration pages, send Invite emails/flyers, and prep for events. From time to time, the position will require attendance at events during the evening and on weekends. Identify businesses, organizations, and other referral sources that will invite the Firm’s attorneys to speak to their members, clients, or employees: oversee all arrangements related to hosting events. Strategize with Marketing Director to develop marketing materials for targeted audiences. This will include but is not limited to marketing campaigns, blog articles, marketing emails, and welcome packages. Develop and implement the Firm’s client referral program. Create landing and registration pages for marketing campaigns and events. Create and submit monthly ROI and tracking reports. Attend weekly team meetings and training. Supervise Marketing Assistant. Bachelor's Degree is required. Should have 4+ years of Marketing/Public Relations experience. Experience working with CRM systems, social media (Facebook, Instagram, LinkedIn, TicToc) Canva, WordPress is required.
Company info
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