Job Details

Director Analytics u0026 Insights

Company name
Wunderman

Location
Orange, CA, United States

Employment Type
Full-Time

Industry
It, Executive, Manager

Posted on
May 21, 2020

Valid Through
Sep 03, 2020

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Profile

Wunderman Thompson is a creative, data and technology agency. We are built to inspire growth for our clients with breakthrough creativity that helps our clients succeed. We are in a unique position to deliver growth based on three fundamental principles: we see the world differently and reject conventional thinking; we have an unbounded definition of creativity that can rethink business, culture, and brand experiences; we act decisively and accountably, owning delivery end-to-end. 

Who we are looking for:

Wunderman Thompson is seeking an Analytics Director to oversee, nurture, and drive performance for one of our fastest growing clients. This is an exciting opportunity that leverages data and analytics to develop, track, measure, and optimize marketing solutions for clients while leading several analytical projects, in order to help our clients, maximize their business growth through our integrated services offering.

What you’ll do:

Lead |

Lead the agency’s account and analytics teams to ensure high caliber research, actionable insights, predictive metrics, analysis and recommendations. Standardize and scale best practices. Set the overall vision and methodology in developing and maintaining the agency’s skills sets specifically as they relate to customer insights, marketing analysis and KPI development.

Culture |

Develop innovative solutions for client work that can be built into standardized methods and external case studies. Socialize the specialty across the agency. Act as lead collaborator in working with teams within Wunderman Thompson and the larger WPP network to bring a full set of best fit team to client challenges.

Analyze |

Oversee analysis and reporting projects and provide each assigned account with in-depth target segment profiles, measurement plans and performance forecasts. Analyze large and complex data sets to solve business challenges. Develop and implement testing and optimization plans to evaluate current campaigns, including A/B and multivariate testing. Participate in new business pitches as required.

Report

Develop persuasive presentations, POV documents with recommendations to clients. Develop strategic recommendations with discipline leads on assigned account(s). Deliver meaningful customer insights through preparing and producing analytics reports.

Manage |

Manage and mentor junior analytics team members. Oversee outside vendors and partners (such as database partners, list vendors, etc.) to ensure data integrity for outbound marketing efforts as well as analysis and reporting. Collaborate with all team disciplines on data strategy and tracking requirements to enable program execution and measurement needs across all channels.

Who you are:

A builder

Leadership skills and Entrepreneurial attitude coupled with a strong technical skill. Entrepreneurial attitude coupled with a strong technical skill. Ability and appetite to bring people together. Innate ability to marshal people and create gravity around ideas.

Open and collaborative | 

Our team is close-knit and supportive and we’re working with a lot of unknowns – you must be a champion of team environments that are comfortable and encouraging.

Optimistic and resilient | 

Dig in and figure out how to work around problems. Yes and why not posture. Takes care of self and team. Balance needed to maintain stamina and positivity.

Confident Communicator |

 Communicate coherently and sensitively with clients, vendors and staff members. Ability to exhibit a client service approach with results-driven performance.

What you’ll need:

Bachelor’s degree in Computer Science, mathematics, Statistics, Business Administration or related field– Master’s degree preferred.

Minimum ten (10) years of experience in an Analytics function used in the development of a customer centric marketing programs in an integrated environment. Automotive Industry experience preferred.

Thorough understanding of the strategic use of data in marketing across all channels (e.g. digital, search, social media, DRTV, Print, direct mail, etc.).

Demonstrated consulting and relationship building skills when working with senior management of both agency and clients.

Proven experience in generating and translating insights into strategic applications that positively impact client ROI and other major metrics.

Supervisory /management experience of direct reports and cross-disciplinary teams.

Technical competencies:

Fluency with programming languages (Python and / or R preferred)

Strong knowledge of SQL

Fluency with cloud platforms (e.g. GCP, AWS, etc.)

Data visualization tools such as Tableau, Google Data Studio, PowerBI or similar

Experience in best practice machine-learning, neural networks, and NLP methods

Solid understanding of web metrics tools such as Google Analytics and/or Adobe, statistical analysis tools.

Must be able to balance multiple projects and meet quick deadlines in a fast- paced environment.

Excellent written, verbal, presentation and consensus-building skills.

Ability to mentor and communicate across departments in a team and matrix environment.

Wunderman Thompson is proud to be a WPP agency. Headquartered in New York, we have a truly global reach with over 20,000 people in 90 markets. For more information, please visit  our website

Company info

Wunderman
Website : http://www.wunderman.com

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