Marketing Technology Manager

Profile

Marketing Technology Manager

Duties: The candidate will oversee and administer the firm's website (RubyLaw), eMarketing (Vuture), SEO platform, proposal system (Proposal Pilot), and other marketing technology software and processes to enable the firm’s growth strategy. Build testing frameworks (split testing, deliverability and tracking) for continuous optimization of click-through and conversion rates. Ensure adaptive learning from past campaigns to guide future marketing campaigns. Provide development and technical support for the firm’s alumni site (PeoplePath). Troubleshoot technical issues. Manage a team of technologists to ensure excellent service and work product. Work closely with other departments, such as IT, to support and implement new or enhanced products or services, including analytics and dashboard platforms. Serve as a liaison between the business development team, our vendors, and service providers, ensuring the smooth integration and maintenance of marketing systems. Deploy and train on marketing technology systems and processes. Develop and update training materials. Remain current on marketing technology trends and practices, as well as on existing and new marketing technologies, recommending best-in-class solutions and processes to assist in developing a marketing and sales technology strategy. Manage privacy rules and processes in conjunction with the General Counsel’s office. Budget, review, manage, and process all technical third-party contracts, amendments, and invoices.

Company info

Akin Gump Strauss Hauer & Feld LLP
2001 Market Street Suite 4100
Philadelphia
Pennsylvania
United States 19103
Website : https://www.akingump.com