Job Details

Product Marketing Manager - B2B

Company name
LinkedIn.

Location
San Francisco, CA

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Position description

Position at LinkedIn

Title:

Product Marketing Manager - B2B

Location:

This role will be based in either the San Francisco or Mountain View offices.

The Role:

LinkedIn was built to help professionals achieve more in their careers, and every day millions of people use our products to make connections, discover opportunities and gain insights. Our global reach means we get to make a direct impact on the world’s workforce in ways no other company can. We’re much more than a digital resume – we transform lives through innovative products and technology.

We are looking for product marketers who are passionate, strategic, and customer-obsessed to join our business teams which include Talent Solutions, Marketing Solutions, Sales Solutions, and Learning Solutions. On any of these teams, you will play a pivotal role in shaping LinkedIn’s roadmap through competitive insight, product positioning, go-to-market strategies and the execution of key launches that push our brand forward.

Are you ready to join a world class marketing team that is fun and helps professionals all over the world? Join us in changing the way the world works.

Responsibilities:

Work with a cross-functional team of product managers, data scientists, engineers, marketers, and salespeople to build and launch products globally - from initial market validation, positioning & messaging, to go-to-market strategy and launch execution

Own user and product insights: Go deep on understanding LinkedIn and how users engage across our B2B products. Build data-driven, actionable insights that inform product strategy

Innovate on our go-to-market approach, for example:

Partner with digital marketing teams to test new channels to increase engagement and / or drive customer acquisition

Define new packages and narratives to drive growth and engagement

Develop sales enablement strategies including training and customer assets

Identify and prioritize new areas of opportunity to amplify member and customer engagement

Basic Qualifications:

BA/BS degree

4 years of relevant requisite experience

Preferred Qualifications:

Proven track record of developing, executing and scaling high impact, multi-channel go-to-market efforts for B2B solutions

Ability to inspire and lead cross-functional teams

Experience using market research to inform product development strategies

Direct product marketing experience with a track record of driving rapid growth of innovative technologies

Experienced in lifecycle marketing strategy and execution

Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines

Company info

LinkedIn.
Website : https://www.linkedin.com

Company Profile
Welcome to LinkedIn, the world's largest professional network with 250 million members in over 200 countries and territories around the globe.

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