Director-demand Generation And Growth Marketing

Profile

Director-Demand Generation and Growth Marketing
The candidate will create marketing programs to generate the pipeline needed to achieve the company’s annual revenue target. Work closely with marketing, sales, and client solutions team to understand pipeline contributions from those functions. Own the campaign calendar and drive demand generation activities - including strategic planning, execution, measurement, and optimization. Build and drive our ABM strategy and work closely with sales leaders to optimize ABM campaign and tactic mix. Develop the campaign creation strategy and operating framework across our paid, owned, and earned channels, then oversee the deployment and optimization of media and digital resources. Take a data-driven approach to customizing marketing assets and developing initiatives that align with the customer journey, sales-buying stages, and support account go-to-market plans. Deploy marketing initiatives on audience segments, using various mediums, including digital, events, and social media. Align go-to-market (GTM) plans between marketing and sales with office launches and new lawyer releases. Analyze performance, report against key metrics, and present to firm leaders. Should have 5+ years of enterprise demand generation and field marketing experience in a B2B SaaS environment, divorce knowledge. Should have 2+ years of team management/leadership experience. Experience working closely with a leadership team and sales executives to develop marketing processes, strategies, and content requirements. Experience building and integrating ABM with the sales process. Experience with marketing and sales tech stack (ActiveCampaign, PandaDocs, Zoho). Strong and effective communication skills with a focus on relevance. Data and results-driven with analytical mindset with ability to track and report on campaign performance metrics. Entrepreneurial mindset and enthusiasm for creating a new program and driving adoption.

Company info

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