Marketing Engagement Lead

Profile

Description

The Marketing Engagement Lead will collaborate with digital and Pharmacy business partners on the planning and execution of trigger-based communications in support of Pharmacy digital acquisition. Successful candidates must be outcome oriented and have proven experience in solution mapping, application of marketing strategies and tactics, and experience leading cross-functional teams.

Responsibilities

This role will represent Pharmacy Marketing and work closely with business and digital partners to enable holistic journey-based campaigns that will achieve targeted business outcomes and deliver personalized customer experiences. This role will be responsible for identifying digital (.com) opportunities, detailing requirements, recommending solutions, and executing on implementation plans. In addition, this role will work closely with Salesforce Marketing Cloud partners to produce omni-channel, automated member experiences.

Key Responsibilities

Engage with business stakeholders to gather, analyze requirements and map them to solutions that leverage Marketing Technology capabilities - primarily Salesforce Marketing Cloud

Maintain a good understanding of Marketing Technology landscape and take advantage of emerging capabilities

Strategy and journey development in coordination with targeted business outcomes, alignment to technical capabilities, and fully attributable results.

Collaborate well and maintain relationships with key stakeholders and external vendors to achieve project goals

Required Qualifications

3 years of experience with marketing and/or MarTech solutions, including Salesforce Marketing Cloud

Proven track record in leading Marketing initiatives with a large cross functional team

Experience with digital customer engagement - primarily web-based communications

2 or more years of project leadership experience

Bachelor's degree or equivalent combination of education and experience

Design cognitive applications in all communication types.

Business-to-business and business-to-consumer marketing experience.

Candidates should appreciate need for consistency with Humana's brand and value propositions.

Experience leading Marketing budget management for projects, initiatives, and campaigns

Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications

Salesforce Marketing Cloud Certification(s)

Knowledgeable on marketing attribution models

Healthcare, financial services, or insurance experience a plus

Additional Information

At Humana, our values are caring, curious, and committed. The HR Associate Experience Product Team seeks to care for our fellow associates (Humana's employees) so they are fully supported with easy and delightful HR services as they provide care to Humana's customers and patients. We are committed to Humana's goals for sustainable and impactful growth. And our specific strength is curiosity --seeking to learn our way into surprising solutions inspired by our customers themselves.

This is a remote position

#LI-Remote

Scheduled Weekly Hours

40

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.

Company info

Humana Inc.
Website : http://www.humana.com