Social Media Manager

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Social Media Manager
The candidate will be working closely with the Social Media Specialist as well as with individuals across the Marketing Department, including the media relations, editorial, website, digital/creative and BD teams. Reporting to the Director of Brand & Strategic Communications, the Social Media Manager will play a key role in supporting the media relations, visibility raising and internal and external communications priorities of the firm. Designing, managing and leading the continued growth of a comprehensive and cutting-edge social media platform and digital communication strategy designed to reach and influence target audiences. Developing and managing the social media editorial calendar for content distributed across firm social media channels in collaboration with Social Media Specialist. Working closely with firm leadership, including Chiefs of various departments, to advance firm priorities across various platforms with consistent messaging and alignment with firm brand and culture. Advising and training attorneys and others across the firm on social media for business development and brand-building. Developing training materials, social media guidelines, and conducting individual and group trainings. Serving as the co-administrator of the firm’s presence across core social media platforms, continually seeking to improve processes and functionality. Staying abreast of social media developments and trends, emerging technologies, and communications best practices. Continually monitoring, analyzing, and reporting on the firm’s social and traditional media engagement and other key metrics as they compare to the market. Coordinating daily with members of the media relations and communications team to ensure social activities are aligned with broader communications priorities. Playing an integral role in vendor review and management of vendor relationships. Continuing to enhance targeted social media efforts and alignment of social media campaigns with firm initiatives. Bachelor’s degree in Digital Media, PR/Communications, Marketing, Journalism or a related field or equivalent experience is required. Should have 8+ years of experience working in digital communications/social media, including experience providing strategic counsel to leadership and hands-on execution of a company’s social media platforms. Experience in professional services, legal or B2B context is preferred. Experience with integrating content from social channels across other digital platforms such as website, podcast or webcast, as well extensive knowledge of photography and video is required.

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