Job Details

Associate Director Patient Marketing

Company name
Takeda Pharmaceutical Company Limited.

Location
Lexington, MA, United States

Employment Type
Full-Time

Industry
Manager, Marketing, Sales

Posted on
Jul 21, 2021

Valid Through
Nov 03, 2021

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Job Description

OBJECTIVE: 

Lead the development of programs, services and content to deliver the optimal experience for IBD patients while supporting brand objectives

Represent the “voice of the IBD patient” on the brand team

Responsible for strategic planning, execution and operationalizing Patient Experience programs for the US Entyvio brand.  Focus on: Patient Ambassadors, VPOP Speaker programs, EntyvioConnect patient portal, Patient Advocacy, Customer Service and Patient CRM system for the largest brand within GI-Franchise. Partner with functions such as regulatory, legal, compliance, sales, and operations to support implementation of the brand strategy as well as foster two-way dialogue to continue the evolution of our commercial approach

Support innovation of commercial approach through technology, customer insights, field observation and continued education

ACCOUNTABILITIES:

Manage Patient Ambassador network and all related promotional activities

Collaborate with Patient Service Team to deliver content and patient support program offerings that enhance the patient experience and support adherence

Work with customer facing teams to identify and partner with emerging patient and HCP experts in the IBD community who will provide counsel on new trends and patient needs

Plan, identify, develop and produce promotional tactics, materials, and programs needed to support the brand strategy and objectives

Manage outside agencies and consultants to meet expected project objectives and hold them accountable to agreed upon standards

Develop project and tactic assessments and valuations (ROI) that leverage analytics and research to identify successes

Represent the brand in the review and approval process of promotional initiatives – including the ability to support the brand on areas of differing opinions – communicating objectives and purpose to assist in the process

Remain current with customer, competitive and marketplace activity to contribute insights and perspectives to the broader team and brand plan 

Participate and contribute to the development of the annual brand business and expense plan

Establish relationships and work with commercial and non-profit/advocacy partners to communicate and ensure alignment on strategy and messaging within scope of projects

Assist with development of new team members and foster a positive culture within the team and with cross-functional colleagues

Partner with Market Research and Analytics counterparts to identify insights and market knowledge to inform business decisions

Serves as back-up for team members as needed and direct manager when requested

Manage budget for all projects

EDUCATION, EXPERIENCE AND SKILLS: 

Bachelor’s Degree required; MBA, MPH, PharmD, or other related graduate-level degree strongly preferred

7 years in sales, marketing, or related commercial function in the pharmaceutical or healthcare industry

Ability to thoroughly learn the market, the disease state and the product quickly

Strong verbal and written communication skills are essential

Financial management and budgeting abilities

Project management skills – prioritization, workflow process, communication

Understanding of TV and digital channels in pharmaceutical and/or consumer packaged goods (CPG) marketing, and how to effectively engage consumers

Proficiency in developing marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies

Ability to lead complex programs and campaigns

Ability to lead and set direction for customer-facing functions (e.g. Field Force, Multi-channel Marketing Team)

Ability to lead without authority and influence cross-functional teams and drive alignment across key stakeholders

Ability to effectively mobilize internal and external resources and make trade-offs

Desired:

GI therapeutic knowledge

TRAVEL REQUIREMENTS:

Requires approximately 20-30% travel

Willingness to travel to various meetings, field visits and will include overnight. Some weekend and/or international travel may be required.

Locations

Lexington, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

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